Enhance the Customer Experience This Peak Season With Branded Tracking and Customised Notifications

Published on August 30, 2023
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Filed under Shipping News
Read time 4 Minutes

ShipStation’s entire mission is to simplify shipping. As a result, we have a few features that can help make your holiday rush less stressful and more affordable. According to our Last Touch, Lasting Impact research report, 87% of consumers say the shipping and delivery experience directly impacts their decision to shop with the merchant again.

With this in mind, one of the most effective ways to maintain contact with your customers during peak season is through ShipStation’s branded tracking portal. 

ShipStation Branded Tracking 

ShipStation’s branding tracking keeps the shopping experience consistent, brand-specific, and personalised throughout the entire shipping journey, at no additional cost. It’s critical to maintain brand relevance and keep your customers in the loop during the entire shipping process.

Instead of receiving generic shipping updates from the carrier, customers will receive tracking information that looks as though it is coming directly from you.

ShipStation’s branded tracking page allows your customers to see their shipment tracking updates on a page you customise with your store branding details, like store logo, colours, social media links, and more!

When you’ve enabled the branded tracking page for a store in ShipStation, the tracking link in ShipStation’s shipment confirmation email will direct your customer to your branded tracking page instead of the carrier’s tracking page.

Here’s how you can set this up!

Make the most of customised customer notifications

A major complaint during the shipping process, particularly during the holiday season, is that shipping delays are not properly communicated. ShipStation makes sending confirmation emails simple. Including shipment confirmation emails that link to a better tracking page allows your customers to get the quickest insight into where their package is on its way to them.

In fact, shipping confirmation emails have the highest open rate of any type of email customers receive from businesses. The open rate for shipping confirmation emails averages around 150%.

With ShipStation, you can create high-quality branded content that lets your customers track their orders to their door. ShipStation’s confirmation emails have been the most impactful for Salvos Stores, which launched Australia’s first online op shop, listing thousands of unique secondhand items online, from hundreds of stores across Australia.

“ShipStation was the right fit for us because of the ability to ship from multiple locations, to have branded tracking and email notifications, and also they have a great local support team who are always here to help us,” said Lucas Ferrier, Ecommerce Manager at Salvos Stores.

Since launching, Salvos Stores have shipped more than 50,000 individual orders using ShipStation from over 200 locations around Australia. Using this feature, your customers are automatically informed about the status of their purchases – minimising the cost of human error and building trust for your business throughout peak season. Learn how to utilize confirmation email in ShipStation.

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