All right: you have your product photography gear, you know what settings to use on a DSLR, you know what kind of photos you’ll be taking, AND you have a tentative shot list. So what do you do once you’ve taken your photos?
Time to edit them.
There’s a veritable plethora of editing softwares and apps and all of them do require a bit of know-how. Thankfully we live in this modern age, and just about anything you need to do with one of these tools has a tutorial either built in or available on YouTube.
But one thing to figure out before editing—before shooting, really—is how you want the final product to look. Consistency in imagery, especially if you’re going with simple product shots or flat lay, will make your site easier to navigate and make potential customers more likely to browse and buy.
We’re going to cover the most common edits: background removal and color correction.
The most common edit, and the reason we recommend shooting on a white background, is background removal. Background removal lets you change the color (to help make a product pop, for example), remove scraggly threads, hairs, etc., and maintain a generally clean, cohesive aesthetic.
You can use programs as varied as Microsoft Paint, Photoshop, Preview, and even Powerpoint (and a whole ton more) to handle background removal. As always, consider your budget: If you can afford ~$10/month, we absolutely recommend Photoshop and Lightroom. And we also recommend YouTube, Lynda, or a good friend that knows their way around Photoshop. These aren’t the easiest programs to learn but they absolutely are the most comprehensive and robust. If you can get the hang of Photoshop and Lightroom for product photography, you’re helping your business in big ways.
For an in-depth tutorial on background removal in Powerpoint, check out this video:
And for an overview of the tools and techniques Photoshop offers to erase backgrounds and cut-out images, watch this:
Even if you’ve used a solid color background to shoot your product photography, you’ll still want to do a bit of color correction. It’ll help with—you guessed it—uniformity and in bringing out accurate colors/presentation, which is the whole point of product photography!
Here’s how to use Lightroom to color correct:
And one using Photoshop:
More than anything, though, we recommend diving in to these editing programs and messing around—just like you should with your camera. The more you learn and explore, the better you’ll become at presenting the best possible product photos on your website.