Erika

I'm Erika, the marketing manager for ShipStation. You'll find me on Twitter, Facebook, and the other areas of the ShipStation world. In my free time, I love playing & streaming video games, taking pictures of my cats, and doing other—generally nerdy—things. :)
Case Studies
Customer Story – FilterEasy

Nobody wants to worry about air filter replacement but FilterEasy’s replacement program makes the job a easy. See how ShipStation subscription program helped.

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Selling Channels
Should You Open a Bricks & Mortar Store?

Even though eCommerce is growing, the retail store is still the largest percentage of sales. Should you venture into the world of bricks & mortar?

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Shipping Basics
Getting Started with Google Analytics

Knowing what your customer demographics are and how they’re acting on your site can help you make important decisions regarding your business.

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Case Studies
Customer Story – Alpha Dog Food

Subscription dog food online is a great idea. Alpha Dog Food uses ShipStation to save time and money on shipping and passes the savings on to the consumer.

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Selling Channels
Why & How to Add eCommerce to Your Brick & Mortar Business

If you have a brick & mortar business, adding eCommerce to it is a simple choice, but why should you do it? And how? Here are our tips.

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Shipping Basics
Making Your E-mail Marketing Mobile-Friendly

With a focus more and more on being friendly to mobile users, it’s time to take a look at your e-mail marketing.

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Case Studies
Customer Story – Beverly Swimwear

Beverly Swimwear offers modest swimwear & swimming suits with a boatload of class. Read how ShipStation helped streamline the shipping process.

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Selling Channels
10 SMB Security Threats to Avoid

Don’t fall victim to security holes in your business; here are 10 common threats and how to avoid them.

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Selling Channels
A Mobile Site vs. a Responsive Site vs. a Mobile App

When it comes to how you display your site on mobile, you have some choices. Here are the main three options & their differences.

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Shipping News
Turn your Desktop into Shipping Nirvana™

Here at ShipStation, we’re fans of many things. Saving you money & time. Being efficient with shipping. Making you smile with shipping puns and pop culture references. While our app helps with the first part, the Marketing department has come up with a few free resources you may like.

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Case Studies
Customer Story – Acorn Sales

Read how ShipStation helped Acorn Sales provide custom made stamps and sealers online. This family owned business went from struggles to success.

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Selling Channels
Managing Your Privacy as a Business Owner

Just because you own a business doesn’t mean you need to be public with all your info. Here are our tips on managing your privacy as a small business owner.

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Shipping Basics
Google’s 4/21 SEO Update: Making Your Site Mobile-Friendly

We all know mobile commerce is exploding, but now Google’s making how mobile-friendly your site is a part of your ranking.

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Carrier Rates
A Guide to Shipping Nirvana™

Spring cleaning isn’t just for your home or even your website. Clean up your shipping process & attain Shipping Nirvana with our eBook.

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Shipping News
USPS to Increase Rates on 5/31

USPS is increasing its rates for some, but not all, of its services. Here’s what you need to know.

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Case Studies
Customer Story – Dearest Mine

Antique and vintage lockets carry a story. Dearest Mine tells us their success story of how ShipStation helped them scale their shipping.

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Shipping Basics
Refining Your PPC Keyword Choices

Don’t choose the keywords for your PPC campaign without investigating & refining them first.

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Case Studies
Customer Story – Project Repat

Listen as Project Repat tells us how they use ShipStation’s powerful web based software to create and ship meaningful products while creating jobs in the US.

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Shipping Basics
The Importance of Legally Using Images in Your Content

No one can deny that images are important when it comes to content, but to protect your business, you need to make sure you’re using them legally.

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Case Studies
Customer Story – Moss Love

Check out how terrariums, moss, a dedicated artist, and ShipStation’s software came together to build a successful business and a great idea.

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Outsourcing Fulfillment Carrier Rates
So You Want to Outsource Part of Your Fulfillment?

When shipping becomes all you ever do, it’s either time to hire your first employee or start outsourcing some of your fulfillment. We go over the top three ways you can outsource part of your fulfillment needs.

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Case Studies
Customer Story – Glam Seamless

Having hair extensions can be both an arduous and expensive process, and finding good quality extension can be tough, so Alexandra sought to change all that. She started Glam Seamless and since then, hasn’t looked back!

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Case Studies
Customer Story – Vintek Nutrition

In an effort to save a beloved pooch, the minds at Vintek Nutrition set out to help diabetic dogs everywhere. With their treats, they have helped owners control the disease and given a better quality of life to their pups.

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Shipping Basics
5 SEO-Friendly eCommerce Blog Posts That Require Little or No Time

When you have an eCommerce blog, it’s important to have content that’s interesting to your readers. But it’s also important for it to help you out with your SEO. Here are 5 post types that do both!

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