Margie Zable Fisher

Selling Channels
Top 5 Ecommerce Trends for 2019

The beginning of the year is a time when online retailers have some time to reflect on trends and how to set their businesses up for even more success. We’ve compiled a list of top 5 ecommerce trends to get you started. Personalization The use of personalization in ecommerce keeps growing. What began as including […]

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Shipping Basics
Cash in on Valentine’s Day Sales by Not Focusing on Romance

Valentine’s Day is the first major holiday of the year. It’s also in the top 5 U.S. holidays with the most retail sales, behind the fourth quarter holidays, Mother’s Day and back to school. Flower, candy, jewelry and clothing companies rack up the most product sales, but there are opportunities for online retailers in many […]

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Selling Channels
Try Before You Buy with Augmented Reality

While ecommerce is a booming market, brick and mortar stores still offer one major advantage to shoppers. That is the ability to see and feel products. But there’s nothing to fear, with the help of recent technology advances that gap is closing. The growing use of Augmented Reality, or AR, offers online shoppers ways to […]

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2019 My Three Words Selling Channels
Start Your Year Off Right With Three Words

Though we’re already a month into the new year it is never too late to set goals and resolutions. A couple years ago I learned about a new way to jumpstart the year. It’s a practice called “My 3 Words.” Created by business guru Chris Brogan, the idea is to pick three words to motivate […]

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Try Before You Buy Options Selling Channels
How the Try Before You Buy Option Can Impact Your Online Business

Incorporating a Try Before You Buy model allows online sellers to compete with brick & mortar stores more directly than more traditional options.

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Shipping Basics
How to Get More Product Reviews For Your Business

In our last post, we covered why product reviews are important for buyers and sellers. One reason is that 63% of customers are more likely to make a purchase from a site that has user reviews. Once you have a system in place to capture your reviews, you may think your work is done. However, […]

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Shipping Basics
Why Product Reviews are Important for Buyers and Sellers

As an online retailer, product reviews are important to your sales. But you may not realize just how important they truly are. Here are some statistics: 63% of customers are more likely to make a purchase from a site that has user reviews 88% of online shoppers include reviews in their purchase decision 70% of […]

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Shipping Basics
The Art of the Thank You for Purchase Email

Thank you notes are underappreciated. I love giving them. I love receiving them. In fact, all kinds of “thank you” are great. We can never give or receive too much thanks and appreciation. This extends beyond our personal lives. Thanking others is important in business, too. In the retail world. Think about how cashiers generally thank customers after a […]

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Facebook Page for Your Retail Business Shipping Basics
How to Create a Facebook Page for Your Retail Business

Do you have a Facebook Page for your retail business? You should! Here are step-by-step instructions on how to create a Facebook Page for your brand.

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Get Started with Twitter Ads Shipping Basics
How Online Retailers Can Get Started with Twitter Ads

Focusing solely on Facebook and Instagram for your social media marketing? Here’s how to incorporate Twitter Ads into your strategy.

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Improve Your Return Policy Selling Channels
5 Easy Ways to Improve Your Return Policy

With the holidays come sales… and returns. To make the returns process easier for you and your brand, here are 5 ways to improve your return policy.

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Improve Relationships with Delivery Drivers Carrier Rates
4 Ways to Improve Relationships with Delivery Drivers

Want to maximize shipping and fulfillment efficiency? Then you’ll need to improve your relationships with delivery drivers.

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Seller Fulfilled Prime Selling Channels
3 Pros and Cons of Seller Fulfilled Prime (SFP)

Debating between Fulfillment by Amazon and Seller Fulfilled Prime (SFP)? Take a look at 3 advantages and 3 disadvantages of SFP to help guide your decision.

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Facebook Messenger Ads Shipping Basics
3 Types of Facebook Messenger Ads You Should Be Using

Wondering if Facebook Messenger ads are right for your brand? Take a look at the benefits and the 4 types of ads you should take advantage of.

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Consider Seller Fulfilled Prime Carrier Rates
Fulfillment by Amazon VS Seller Fulfilled Prime: Compare Your Options

Seller fulfilled prime (SFP) is a great fulfillment option for online retailers. Learn the differences between Fulfillment by Amazon (FBA) and SFP.

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Using Amazon Skills for Online Retail Selling Channels
How Using Alexa Skills Can Benefit Online Retailers

Amazon Echo and Alexa are great for setting alarms and getting sports updates. But did you know ecommerce brands can also benefit from using Alexa skills?

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Drive Ecommerce Sales with Image Optimization Shipping Basics
How to Drive Ecommerce Sales With Image Optimization

For ecommerce brands, image optimization is just as important as search engine optimization (SEO). Here’s how to optimize your images for a higher rank.

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Shipping Basics
Best Times to Post on Social Media

The best hours to post content on various social media platforms to increase engagement.

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Types of Facebook Live Videos Shipping Basics
5 Types of Facebook Live Videos All Retailers Should Use

Want to generate sales, increase traffic, and boost engagement? Then take a look at 5 types of Facebook Live Videos you need to be using.

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Grow Your Email List with Instagram Shipping Basics
5 Ways to Grow Your Email List with Instagram

Ecommerce brands aren’t limited to using Instagram just for social media marketing. Here are 5 easy ways you can use Instagram to grow your email list.

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Instagram Verification Shipping Basics
Why and How to Get Instagram Verification

Instagram verification offers big benefits for ecommerce companies. Here’s how online retailers can get verified on Instagram.

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Facebook Pixel Shipping Basics
Why Your Business Should Use the Facebook Pixel

What is the Facebook Pixel and why should you care about it? Because it’s an advertising game-changer. Learn the basics about this powerful analytics tool.

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Ecommerce Back-to-School Marketing Shipping Basics
Back-to-School Marketing Tips for Your Ecommerce Company

The first day of school is just around the corner! Here’s how ecommerce companies can build effective back-to-school marketing campaigns.

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Facebook Live for Business Shipping Basics
How to Create a Facebook Live Video for Your Business

Want to start using Facebook Live video for your business? Here’s a step-by-step guide on setting up Facebook Live on your computer or mobile device.

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