Product photography doesn’t have to be daunting. It can be a challenge, sure, but it doesn’t need to overwhelm you. Regardless of your experience with a camera—phone-based or otherwise—our product photography guide can get you on the right track to improve your customer’s experience.
Why did we put such a focus on product photography? Just to reiterate from our introduction to product photography, great product photos can reduce returns. By anywhere from 5% to 25%. One of the top reasons customers returned items bought online is because it wasn’t as described. Different angles and showing the product in the real world alleviate that.
So to make sure you have all of our tips, tricks, guides, how-tos, and all the rest in one spot, hover over the image below and click around! You’ll get to figure out what kind of shots you want, the kind of gear best suited for you and your budget—heck, we’ll even show you some of the differences between using your iPhone and using a DSLR!
If you’re an e-commerce seller, great product photos are key to getting sales and reducing your returns. A nice touch to your customer’s online shopping experience might be to incorporate your product photos beyond checkout. With a shipping software like ShipStation, you can promote your brand and wow your customers with additional places where your product photos can live like a Branded Tracking Page, your shipping confirmation emails, your packing slips, and more. If you want to use your product photos to their best advantage and save time and money when shipping your products, try out ShipStation free for thirty days.