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This post is contributed by Kate Talbot, Marketing Lead at Soldsie, a social-selling platform that enables retailers to sell their items over social channels like Facebook and Instagram.
Online sales are essential to the success of most businesses today. In fact, one of the newest modes of consumerism is known as social commerce, which is the convergence of eCommerce and varying social aspects of online media.
With a rapidly growing consumer audience who is online and using social media, vendors are following suit by making their online shopping process more social as well. This can include anything from user ratings and reviews to social shopping tools and apps, to social communities and forums. All these elements are focused around a business’s products and services, and using the social element to build trust with potential customers and make sales.
Social commerce is a rapidly expanding consumer-driven marketing and sales methods to improve business ratings and profit margins. It utilizes the inherently social nature of people, and the shopping experience, to give vendors more insight.
The typical eCommerce model focuses on a straightforward, one-way relationship where the customer is directed to an online store to make a purchase. However, social commerce takes a different approach. It creates a collaborative and participative environment between both the consumer and online store, allowing for a more social and tailored shopping experience. Here’s how social commerce works with the sales funnel:
There are a number of benefits to utilizing social commerce to help your business succeed. Here are just a few: