James Messer's posts

  • How Pricing Strategies Increase Sales

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    Giving your products competitive pricing strategies becomes a bigger task every day. Industries grow, new businesses come and go. This ever-growing list of competitors makes it harder to highlight what makes your products unique. You can build awareness through increased marketing efforts, social campaigns, and promotions. But if your pricing isn’t competitive, will anyone bite? There are a few simple ways to […]

  • 3 Ways to Make a Better Support Team

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    Making a more efficient support team can take a little work, but pays off very quickly. When your support team is confident and comfortable in their role, their productivity increases. As a result, a team of efficient, productive agents can protect your bottom line allowing you to run a smaller, more effective team.  Selecting the Right Candidate […]

  • If Markets Shift: How To Stabilize Your Business

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    One of the major advantages of operating a small business is getting to run it your way. Your business’s identity is crucial when it comes to setting yourself apart from the competition. And as your business takes on new and exciting challenges, the less exciting task of funding this growth and stability is omnipresent. The adage “Cash is king” […]

  • Which Thermal Label Printer Should I Buy?

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    ShipStation is all about efficiency. Which comes in handy as the holiday rush ramps up. This is the time of year to make order fulfillment as streamlined as possible. And one way to fulfill orders even more effortlessly is to invest in a thermal label printer. The initial cost may be a bit higher than you’d pay for a standard laser printer, […]