6 Ways to Make Amazon Prime Day Simpler and More Affordable

Published on July 10, 2023
Written by
Filed under Holiday
Read time 6 Minutes

Amazon Prime Day is a great way to get your products in front of a larger audience. It can be a great advertising tool, and while profit margins can be thin, it’s a lot more affordable than other marketing efforts. The drawback, though, is that Prime Day can be an expensive and stressful experience for the merchant. Luckily, ShipStation is here to make every merchant save as much time and money as possible. That’s why we have these tips to make selling on Prime Day as affordable as possible. 

1. Optimize Product Listings

Stand out from the competition by optimizing your product listings. Update your product titles, descriptions, and images to be enticing and keyword-rich. Ensure that your listings are optimized for mobile devices as more customers are shopping on their smartphones. Use high-quality images, clear and concise bullet points, and compelling product descriptions to capture shoppers’ attention and drive conversions.

2. Batch Printing Offers Quicker Shipping

While Amazon lets you buy postage in bulk, ShipStation lets you buy postage for orders from any marketplace or website you sell on. If you have customers place orders from Amazon, Walmart, your Shopify store, etc. they all need a label, they all need their respective notifications to be sent back to the customer and selling channel. ShipStation conveniently automates all of this for you. We’ll get into this more, but you can automate any order from any selling channel to have its shipping services, notifications, shipper assigned, and so much more upon import. Once these actions apply, all you have to do is select the orders and print their labels in one big batch. This lets you cut down on manually sorting through all your orders to make sure everything is correct. 

3. Scan to Verify

Scan to verify is a great way to make sure that every item in your order is accounted for. If you’re packing and shipping a lot of orders, it can be tricky to make sure everything is in order. Scan to very lets you scan each item’s UPC barcode as you put it in the box, once everything thing in the order has been scanned, the label pops out. It lets you breathe a sigh of relief that your customers are going to receive the items they ordered and only the items they ordered. 

4. Automatically Alert Shippers

You’re going to need to spot these orders and get them out the door immediately. While every order is of great importance, delays when shipping Prime orders are the most costly for your brand’s reputation. Automate alerts so that the second a Prime order imports into your ShipStation account, you’re ready to fulfill it. ShipStation takes the automated alerts beyond a simple alert. ShipStation’s automation rules let you create an alert that appears in your ShipStation account, automatically send an email to your shipper, and assign the order to the appropriate shipper. Prime orders can run the risk of duplicate shipping, and the quicker these orders are boxed up and shipped out, the more confident you can be that the order has shipped.

5. Automatically Apply Express Shipping

Amazon Prime orders have a quick turnaround. While standard services like USPS Priority Mail can get make it in time, they may not arrive in time. Shipping can become complicated, and shippers can make mistakes. Luckily, ShipStation lets you automatically apply express shipping services such as UPS Air services to orders upon import. This gives you peace of mind that any order that imports into ShipStation is ready to have its label printed the moment it’s packed.

6. Carrier Discounts

No matter how much you’re paying for shipping, it’s never going to be cheap enough. You could have the lowest rates negotiated with a carrier and you still think “Man, that’s a lot of money.” While ShipStation isn’t free and each Prime label costs an additional $0.20, there are some great discounts that you can take advantage of. We offer discounts on UPS, USPS, and DHL Express.

With these tips, you can make Prime Day even more affordable and painless for you and your customers. Those increased seller ratings help give you the buy box and can work just as much as any paid marketing ever could. 

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Written by

James Messer

James Messer is a copywriter specializing in shipping, logistics, and ecommerce.

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