South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
SXSW draws people in from all around the world and this year was no exception. For 10 days Downtown Austin is taken over by film, music, interactive media and a lot more visitors to the Capital.
Parties at SXSW
First up on Saturday night we were invited by TMobile for #1NightStandWithMarcus featuring Marcus Lemonis. It was great to meet Marcus and get a picture with him.
Trade Show at #SXSW
So apart from our booth and some local users what else can you expect to find during the SXSW Trade Show?
Well, pretty much everything you can imagine! The VR/AR Experience is a new, hands-on area of the Trade Show and lets attendees test out a selection of the latest and greatest in virtual and augmented reality technologies.
Something I found extremely cool was the opportunity to experience the next level of innovation and creativity from across the globe at the International Pavilion. Delegates from six continents converge to discuss promising trends of the future.
In my opinion the Japan section stole the show with some crazy yet unique innovations. From paintings that followed you around the room to branded balloons, you couldn’t help but continue to re-visit the area.
Outside of the Austin Convention Center there is so much else going on it’s hard to document. If you are not careful you can sometimes find yourself walking endlessly up and down not knowing where you should go.
I decided to enter the new JW Marriott as I noticed lots of people coming in and out. Thankfully that was a good decision, I stumbled across the Podcast Stage which was presented by tunein to find a fascinating interview between Kelly Mooney and City of Austin Major Steve Adler. The podcast was about ‘Belonging’ and why that matters for brands and businesses that reside in Austin TX.