Track 1: Plan & Position

Signal and Strategy

Cutting Through the Noise in Modern eComm
About

In today's crowded ecommerce market, standing out is more complex than ever. This session explores how brands can master omnichannel marketing to create memorable experiences, foster trust, and drive growth. Industry experts will share what's working now and what to leave behind.

Session Outline

Omnichannel or Nothing
What are the key components of a successful omnichannel strategy today, and how can brands ensure alignment across platforms without overwhelming their teams or their customers?

Standing Out in the Scroll
With so much digital noise, what actually makes a brand memorable in 2025? How are top ecommerce brands capturing attention and building trust at the same time?

Growth with Precision
How can brands use customer data and automation to scale without losing authenticity? What tools or tactics are proving most effective right now?

Product Demo: UX/Website
Key Takeaways

Learn how to build omnichannel strategies that genuinely connect with modern ecommerce buyers.

Understand how to stay relevant and trusted in a noisy, competitive space.

Get practical tactics to scale using more innovative marketing and tech.

Speakers
Rick Watson

CEO and Founder, RMW Commerce

Darin Lynch

CEO & Founder
Irish Titan

Dustin Holmstrom

Field CTO, Shopify

Chloë Thomas

Author & Host, eCommerce MasterPlan Podcast

View LinkedIn Profile
Jason “Retailgeek” Goldberg

Chief Commerce Strategy Officer, Publicis Groupe, Retailgeek LLC

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