In the world of ecommerce, your website is everything. There are thousands of websites and options on the internet so it’s crucial to make yours stand out. Creating a unique, well-designed website is not enough for it to gain traction. Search engine optimization (SEO) is essential for visibility and retention. While SEO has become a commonplace term in marketing and ecommerce, the most effective techniques are complicated and hard to come by. Coalition Technologies is a Los Angeles-based marketing company specialized in SEO to increase your site’s traffic and ROI.
So what exactly is SEO?
Think of last time you searched for something on Google. How far are you going to scroll before you make a selection? Chances are, not far. HubSpot found that 75% of people never scroll past the first page of results. Knowing this, it’s important that your website is one of the first search results. SEO is a way of ensuring that your site makes it there. Google’s algorithm analyzes different attributes of your site including: how trusted your site is, how many sites link to yours, freshness of content, etc. SEO seeks to fill these different attributes in positive ways so that your website is ranked as a “useful” and therefore, higher page on Google. Coalition is constantly learning new techniques to make sure your SEO strategy is as effective as possible.
Coalition is not just an SEO expert– they also specialize in web design, social media and email marketing, pay per click management, and more. They specialize in web design and development for WordPress, Magento, BigCommerce, and Shopify. Your online presence is a complicated, multi-layered machine. Coalition understands how to reach your customers meaningfully and effectively, so you can spend less time marketing and more time doing what you’re passionate about. See how the partnership can help you sell and ship more efficiently today.