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Incorporating more selling channels into your ecommerce strategy is an easy way to grow your customer base and revenue streams. Today there are more ways to reach customers – both in terms of number and variety of channels – than we could have imagined not so long ago. And as the number of channels continues to rise the need to embrace multichannel selling will become not only a good idea, but a critical one. At ShipStation we want to ensure that users like you are working as efficiently as possible. To help, we’ve compiled everything you need to know about being an effective multichannel seller. In this resource hub we will cover:
Multichannel marketing is the strategy of selling your products across multiple channels—whether they be your website, online marketplaces, social media, or physical retailers. Listing products on multiple platforms allows you to meet customers where they are and reach a wider customer base.
One of the easiest ways to find more customers is to reach them where they shop—instead of just bringing them to you. With the help of ShipStation you can increase your product sales and create long-term customers and drive them back to your website.
In our latest ebook: Selling Across Channels: How a Multichannel Strategy Boosts Sales and Increases Brand Recognition, we outline the most important things to consider when planning and implementing an effective multichannel strategy. We also found out that ShipStation users who added an additional selling channel saw their order volume increase by 58%.
When you add an additional selling channel within ShipStation you will also increase your brand recognition and customer base as well as many more benefits. Check out some of the benefits below:
In the final chapter of the ebook, ChannelAdvisor shares their tips and tricks for becoming a successful multichannel seller. ChannelAdvisor is a leading ecommerce cloud platform whose mission is to connect and optimize the world’s commerce. ChannelAdvisor Starter Edition helps streamline your inventory management in a single solution. Starter Edition works seamlessly with ShipStation to help you grow your selling efforts with Amazon, eBay, and Shopify in the United States.
With ChannelAdvisor, you have access to Marketplaces and Fulfillment platforms that connect you to more online channels globally than any other platform. Now add ShipStation to the mix, and you’ll be equipped to ensure speedy deliveries on every order and streamline the shipping process for the rest of the fulfillment cycle. Let ChannelAdvisor and ShipStation help you be seen and sell more, and sell more with the best ecommerce shipping rates.
Enter your email address to download Selling Across Channels: How a Multichannel Strategy Boosts Sales and Increases Brand Recognition.
In addition to having both a physical and ecommerce store, there are several types of online marketplaces and platforms where you can sell your products to people who otherwise might not find you.
But not every channel is a good fit for every business. For example, to provide a streamlined customer experience, many of these marketplaces will prioritize the marketplace as the brand name instead of letting you showcase yours. That can be difficult if your strategy relies on having a recognizable brand. And many online sales channels charge fees for product listings and or sales commissions.
And while there are a variety of options for merchants to choose from, not every marketplace or channel is right for everyone. Here’s a breakdown of how you can narrow your focus on the right channels for you and your retail business:
Marketplaces are a third-party site that includes product listings from many sellers across product categories. Examples include Amazon, eBay, Walmart, and Etsy.
It’s convenient to get started and maintain: An online marketplace is a great option for sellers, especially new ones. Because these sites are established it can save a retailer a lot of time and allow them to avoid building a website from scratch.
Wide audience: Sites like Amazon and eBay are trusted and well established. Consumers are comfortable making purchases and are accustomed to going there instead of somewhere new to find products. As many marketplaces are already household names, they have millions of shoppers who are searching for products like yours. It doesn’t require much effort to get your products in front of potential customers.
Amazon
eBay
Walmart
Etsy
Branded ecommerce platforms, often referred to as shopping carts, are an independent ecommerce website that a seller runs, where buyers purchase goods directly from the website belonging to the business. Many are built using platforms likes Shopify, BigCommerce, and WooCommerce.
Maintain Strong Brand Consistency: When you build your own website with a brand ecommerce website, you have total control over what it looks like, what it says, and how it works. This provides a great opportunity to showcase your unique brand. Some platforms even offer flexibility over design, pre-built templates, and integrations with other systems.
Maintain Your Customer Base: Having your own store allows you to get direct access to your customers. You can target people who visit your site with ads, market to those who have already purchased from you, and stay connected with them.
Shopify
BigCommerce
WooCommerce
Understand your target market before expanding into other selling channels. Once you do, you can better evaluate which selling channel will fit your target customers and their buying habits. Selecting the right selling channels will be integral to the success of your multichannel strategy.
And remember: Many of these common platforms can be integrated with your ShipStation account to make it easy to get set up.
ChannelAdvisor is a leading ecommerce cloud platform whose mission is to connect and optimize the world’s commerce. ChannelAdvisor Starter Edition helps streamline your inventory management in a single solution. Starter Edition works seamlessly with ShipStation to help you grow your selling efforts with Amazon, eBay and Shopify in the United States.
With direct integrations to over 70 of the best selling channels, ShipStation makes it easy and free for you to be an efficient multichannel seller. The only time you would see an additional fee is if the selling channel you want to connect is a Premium Integration. To connect an additional selling channel check out our helpful how to below. For more information on how to connect a store, check out our help center.
Maria is a multifaceted writer and editor who is passionate about creating content that helps businesses succeed. When she's not writing, Maria can often be found in her garden tending to her plants.