But there’s still plenty of holiday shopping days left. And whether you’re looking to keep the momentum from the past week going or you need to compensate for less-than-impressive profits, there are a few online holiday shopping trends and stats you need to consider.
If you ignore the data, it could have a major impact on your success. But if you use the facts below to guide your strategy for the rest of the year, you’ll be able to end 2017 with a bang.
Holiday Shopper Behavior
1. Last minute shoppers (those who complete their purchases the week before and/or the week of Christmas) accounted for nearly 30% of all 2016 holiday spend
2. Among the top resources consumers use to get advice for their online holiday shopping are:
- Customer reviews on the store’s site (46%)
- Reviews from third-party sources (38%)
- Social media (32%)
Ecommerce vs. In-Store Shopping
3. Deloitte discovered that for the first time holiday shoppers plan to spend most of their budget online in 2017.
4. Ecommerce sales will make up a record-breaking 11.5% of all retail sales during the 2017 holiday shopping season.
5. Only 4% of consumers have never made an online purchase.
6. The top two benefits that consumers say encourage them to do more online holiday shopping are:
- Free shipping (80%)
- Fast shipping (54%)
7. Approximately ⅔ of holiday shoppers surveyed by Deloitte want guaranteed delivery by Christmas Eve for orders placed as late as December 17 — and they want shipping to be free.
Mobile Commerce (Mcommerce)
8. Of the 5,000 participants in Deloitte’s 2017 Holiday Retail Survey 59% said they intended to do holiday shopping on their smartphones
9. Emarketer predicts mcommerce sales will increase by almost 58% this year.
10. Mcommerce is expected to total $53.9 billion in 2017 — 34.5% of all ecommerce sales.
The numbers don’t lie: holiday shoppers really want to spend money online. Make sure you offer the kind of customer experience that inspires them to make those big purchases on your site and not your competitors’.