ShipStation 101: Branding, Part III: Branded Confirmation Emails

Published on January 4, 2022
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Filed under Shipping News
Read time 3 Minutes

It’s time for the next lesson in our ShipStation 101 branding series: branded confirmation emails. Historically, these emails have an open rate over 100%. Order confirmation and tracking emails usually get more views by your customers than any other email you’ll send.

So how are you going to take advantage of that? Just like with packing slips and shipping labels, the first step is to get your logo in that email! Check out the video below to learn how.


Update Your Sender Email

Make sure the tracking email is being sent from your own company’s email address. The default is actually [email protected], which can lead your customers to contact us for updates. That can be confusing for them, especially since we aren’t able to look up their order and get them the info they need!

To send emails from your own address, just read up on this knowledge base article.

Include Important Product Information

Does your product require instructions for assembly, a care guide, or anything of the sort? If so, the tracking email is the perfect place for it!

Give your customer the information they need up front—don’t make them look around once the order is delivered.

Use Branded Confirmation Emails as a Marketing Tool

Treat the confirmation email less like JUST a tracking email and more like a marketing opportunity. Your customer wants to look at this email, so give them something compelling to sink their teeth into!

We recommend including links to your social media pages, as transactional emails with these types of links had a 55% higher click-rate than those without. Plus, it’s a great way to build your community by sharing your brand’s social home.

Tracking emails are a great place to offer coupons and discount codes, too. Reward loyalty with 10% off or free shipping. Give this one-time customer a reason to become a returning customer. You can also use your branded confirmation emails to feature new products or hype an upcoming sale.

Stay tuned for our next tutorial on branded delivery emails!

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Written by


I'm Joey, ShipStation's Content & Social Media Coordinator. I spent over a year on ShipStation's Support team which has given me great insight into our product and our customers. Outside of work, you'll find me writing, getting into one of Austin's great microbrews, or relaxing on a trail with my mutt.

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