ShipStation’s Ecommerce Roundup – June 5, 2018
Happy Tuesday, y’all! I hope your week is off to an awesome start. (And if you’re in Texas, I hope your week includes industrial-strength air conditioning.)
It’s time once more for the weekly ShipStation Ecommerce Roundup! Our June 5 edition features some great advice on ecommerce fundamentals as well as a few innovative strategies retailers might want to consider.
And away we go!
Did you know that there are approximately 1.3 million ecommerce companies in the U.S.? That’s a lot of competition. If you’ve decided to throw your ecommerce hat in the ring, you’ve got to set yourself up for success. So here are 15 of the most common pitfalls new ecommerce companies make — and how to avoid them.
Instagram is a crazy powerful marketing tool. And now with the introduction of its in-app payments feature, it’s become a crazy valuable selling channel. But it’s not as simple as creating an Instagram account and posting photos of your products. You need to make engaging with your Instagram an experience. Here are 17 brands who are doing just that (and totally killing it).
Many online retailers consider Amazon their nemesis. They think it’s an unconquerable behemoth they must vanquish to survive. But a few bigger brands are taking a totally novel approach to Amazon. Rather than trying to fight the online marketplace, they’re actually building alliances. Learn how Kohl’s, Chico’s, and Sears are working together with Amazon.
Earlier this month, Facebook introduced some updates to Facebook Analytics. Facebook Analytics offers comprehensive insight into how customers interact with your website, app, and Facebook page. And the two new features make it even easier to see the ROI of your Facebook advertising. Take a look at PPC Hero’s rundown of Facebook Analytics.
Imagine trying to ride a tricycle that was missing a wheel. No matter how hard you try, you’ll never end up where you want to go. Marketing, selling, and fulfilling are the three wheels you need on your ecommerce tricycle. You can’t have a successful online retail business without all three working together. Check out ChannelAdvisor’s expert advice on these essential parts of an ecommerce strategy.
Pretty much every ecommerce brand has incorporated personalization into its business strategy. But the truly exceptional retailers don’t just personalize the browsing and purchase experiences. Instead, they apply personalization to the entire supply chain. Discover the benefits of an end-to-end approach to personalization.
Spoiler alert: brick-and-mortar retail isn’t dying. It’s transforming. Case in point: Brands that used to be online-only (like Amazon) are actually opening physical retail locations. The truth is that there are too many situations where in-person shopping is more attractive. Thus, ecommerce isn’t replacing brick-and-mortar retail; it’s integrating with it. Listen to NRF’s podcast with Forrester Retail Analyst Sucharita Kodali to learn more.