Why Handling Returns Is Actually Easy (No, Really!)

March 23, 2017
How to handle returns with ease

At ShipStation, we fundamentally believe removing hurdles for our users to optimize and grow their business is our number one priority. We took a step further and added another dimension to the returns process that will delight your customers and provide a top-notch branded customer returns experience.

How to Handle Returns

Returns are time-consuming and are, at this point, a cornerstone of e-commerce. Instead of trying to fight returns, embrace them as an opportunity to learn, improve, and offer a second-to-none experience for your customer. Negative return experiences can quickly add up to thousands of dollars of lost future sales. Customers that have to pay for their own returns not only won’t come back to your business but they’ll be vocal about it, too.

When you have a customer-friendly return policy and a seamless way for your customers to trigger returns, you have successfully built brand trust—a key ingredient to closing the sale and growing your business. Ultimately, you are more likely to retain the customer and soften the blow of a return by providing a superior return experience.

You can include a prepaid, printed return label inside the package of your outgoing shipment, but many of those labels will get unused, wasting paper, ink, time, and of course, money.

Why not provide what big e-commerce giants do—a fully branded, easy-to-use customer returns experience?

ShipStation is now equipped to address ALL of these challenges. Instead of creating return labels in advance or handling it yourself, save time and automate returns according to your returns policy: Let your customers search for their orders in a Branded Returns Portal.

Your customers can select items they want to return, enter return reasons, and grab and print the return label. It is a fully branded returns experience that includes complete customization down to your brand, social links and logo. By showcasing how easy is to create a return through your site, you are one step closer to getting more sales and conversions.

Other returns management solutions out there can cost you hundreds of dollars a month, but the new Branded Returns Portal is included in the ShipStation subscription for free!

“We analyzed the data and realized that collectively, ShipStation users spent hundreds of thousands of hours on return process creation and communication in 2016 alone,” explains Ariel Le, Product Analyst at ShipStation. “This is an incredible amount of time that our users could instead be spending on growing sales, developing and launching new products, or testing out a new marketing campaign.”

It takes a few quick steps to get going:

  1. Go to your store settings, find the returns tab and enable the Branded Returns Portal where you can specify how you want your return labels issued.
  2. You can then take the link to your Branded Returns Portal and publish it on your e-commerce website, your customer emails or packing slips.
  3. Your customers will then easily create and submit return requests while entering the reason for their return. All of these RMAs are tracked in ShipStation just like the ones you would create yourself.

For a ‘how to’ guide on setting up the branded returns portal, check out our Knowledge Base article by clicking here.

Just like that, you can be giving your customers as unique and customized an experience as you were with the Branded Tracking Page.

Want to see what it’ll look like from your customer’s perspective?

Make A Return

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