Start Now

You don’t need a big team, big budget, or big warehouse to start, but you do need clarity, grit, and the right tools. This session brings together three women who built powerful, scalable ecommerce brands by starting with what they had—whether that was a living room, a personal story, or a clear sense of mission.

Part I: Growing Without Capital
How did each of you manage inventory, production, fulfillment, and marketing with little or no money?
What were the “scrappy” hacks that made a difference?
What tools/platforms helped you operate like a bigger brand (e.g., ShipStation, Canva, Shopify)?

Part II: Wearing All the Hats
Real talk: What did your day-to-day look like when you were doing everything yourself?
How did you know it was time to bring in help or outsource?
How did you stay motivated without a big team?

Part III: Building Around Purpose
Why did your personal story matter so much in building your brand?
How did your “why” keep you grounded when resources were low or growth was slow?
Advice for founders who feel like they’re not “ready” to launch

Rapid Fire Advice: “Start Where You Are” Tips
Each panelist answers:
1 mindset shift that helped you keep going
1 tool or platform that made a big difference
1 mistake you’d avoid if you could start again