Back
Mailer Postcards for Marketing, Easier Than You Think
Mailer postcards can spark repeat buys, win back lapsed shoppers, or announce your next drop. ShipStation helps you run mailer postcards for marketing campaigns without messy spreadsheets or manual steps—manage orders from all your sales channels in one place, prep shipments in batches, and use Rate Shopper to find the best rates across 200+ carriers, all while keeping your workflow consistent as volume climbs.
Connected to the platforms that power your business
Make mailer postcards a repeatable part of your marketing
Simple. High-impact. Easy to repeat. They’re a touchpoint you can use for promos, launches, events, or account outreach, and with ShipStation behind your workflow, you can plan sends faster, move quicker in the warehouse, and stay organized across every channel you sell on.
Turn customer data into ready-to-send batches
When orders and customer info live in five different places, postcard work grinds to a halt. ShipStation pulls orders from 100+ channels into one view. Segment. Export. Reuse clean address data without switching tabs or cross-referencing spreadsheets. That makes it far easier to manage mailing lists for postcard distribution and cut bad-address waste before it costs you.
Keep labor low when volume spikes
Some weeks are quiet. Then a sale hits and suddenly you’re buried. ShipStation is built for batch label printing and repeatable workflows, which means you can process more outbound pieces with the same team—one set of presets, fewer clicks, and significantly less rework when you need to send marketing postcards at scale during your busiest seasons.
Stay on-brand after the postcard lands
The card gets the first scan. What happens next matters more. Pair your mailer with a QR code that points to a branded tracking page or a landing page tied to your campaign, and ShipStation branded tracking pages and notifications help you keep your logo and voice in the flow long after the envelope is opened.
Run postcard campaigns as one connected workflow
How to design custom postcards that actually convert
Start with one goal per card. A first-purchase thank you reads differently than a VIP early-access invite, and trying to do both on one postcard dilutes the message. Keep the layout clean and the CTA impossible to miss. Once the design is locked, ShipStation helps you turn the plan into a repeatable workflow—addresses, order data, and campaign notes all tied to the send so nothing falls through the cracks.
Bulk postcard mailing, with one source of truth
Duplicates. Stale addresses. Last-minute list changes. Bulk postcard mailing logistics for businesses get tricky fast, but ShipStation centralizes order data across Shopify, Amazon, Etsy, eBay, Walmart, WooCommerce, and more so your team has one source of truth. Filter by tags, SKU, location, or date ranges, then export exactly what you need for your print partner or in-house kit work.
Make postcard mailers easy to send at any scale
Set up presets in ShipStation for package type, weight, and defaults. Print in batches. Use the Rate Shopper tool to get the best rates from UPS®, USPS®, FedEx®, DHL Express, and GlobalPostTM when postcards go out as trackable parcels or bundles—and let the system do the comparing so your team just ships.
Automate postcard mailing workflows with ShipStation
Monthly promos? Manual steps will break. It’s inevitable. ShipStation lets you automate postcard postage and mailing workflows by using rules, presets, and repeatable batches that trigger actions from order tags, store settings, or item rules—so the process runs the same way whether you’re sending fifty pieces or five thousand.
