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Omnichannel fulfillment, simplified
Connected to the platforms that power your business
Create better shopping experiences
See every order in one place
Offer customer flexibility
Grow without growing pains
Savings you can see on every label
Manage everywhere you ship in one workflow
Import every order from one place
Improve your fulfillment process
Ship with top parcel and LTL freight carriers
Support store fulfillment and buy online pick up in store (BOPIS)
Keep inventory in sync across channels
Automate fulfillment and scale effortlessly
Make customer support simple
Connect ERPs and warehouse systems
Track inventory and performance
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Omnichannel fulfillment FAQs
What is omnichannel fulfillment?
Omnichannel fulfillment is the process of managing inventory, orders, and shipping across multiple selling channels. This includes marketplaces, branded carts, and physical locations. ShipStation centralizes order import, status tracking, and multi-carrier shipping, so your team can fulfill orders from a single system rather than juggling separate workflows for each channel.
Can ShipStation help with buy online pick up in store?
Yes. ShipStation can route orders to specific locations, support multi-location workflows, and split orders when products ship from different places. This makes it easier to fulfill BOPIS and ship-from-store scenarios as part of a broader omnichannel fulfillment strategy instead of managing them by hand.
How does ShipStation keep inventory accurate?
ShipStation offers internal inventory tracking, committed inventory visibility, and Inventory Sync to help businesses keep stock counts accurate at all times. When used alongside external inventory platforms, it can also display stock counts from partners. With ShipStation’s real time inventory tracking, you always know when it’s time to fulfill orders.
Can I manage orders from multiple sources together?
Absolutely. ShipStation imports orders from connected stores like Shopify and Amazon, as well as manual entries, CSV uploads, and API-driven custom stores. Once in ShipStation, all orders follow the same omnichannel processing and shipping workflows, no matter where they originated.
How does ShipStation work with ERPs or warehouse management systems?
ShipStation connects with ERPs and warehouse management systems through direct integrations, inventory partners, or custom API connections. Your ERP or WMS handles purchasing, financials, and warehouse operations. ShipStation manages order routing, shipping, and inventory visibility. Together, they form a complete omnichannel fulfillment solution.
What reporting is available?
ShipStation provides order and shipment data alongside inventory reports like low stock, out-of-stock, and audit reports. These tools help you understand which channels are driving demand, how efficiently you fulfill orders, and where to refine inventory and fulfillment operations to better support omnichannel retail.
Can I automate recurring fulfillment tasks?
Yes. ShipStation lets you create automation rules to route orders, assign carriers, apply tags, and split shipments, reducing manual work and ensuring consistent fulfillment workflows.