Streamlining a Sustainable Mission through Operational Efficiency

LONDON (27 April 2026)—ShipStation, a leading intelligent shipping and logistics platform, is proud to spotlight its partnership with The Cheeky Panda, a B Corp-certified UK company revolutionising the paper industry with sustainable bamboo tissue products. This collaboration highlights how innovative businesses are leveraging technology to make a positive impact on the planet.

The Cheeky Panda was founded to tackle a major environmental issue: deforestation. By creating household tissue products from sustainably sourced bamboo, they offer a smart alternative to the tree-based paper that contributes to the loss of forests worldwide. Now one of the fastest-growing consumer goods companies in the UK, their mission is proving that sustainability and scale can go hand-in-hand.

“We started this business because we believe that everyday choices can lead to extraordinary change,” said Chris Forbes, Co-Founder of The Cheeky Panda. ” We all share a responsibility to protect our planet, and our mission is to provide an option that allows consumers to do just that, without compromising on quality.”

A great mission needs a strong operational foundation to succeed, especially when shipping around 500,000 direct-to-consumer parcels a year. The Cheeky Panda uses ShipStation to streamline its fulfilment process. This efficiency is key to sustainability, as it reduces waste, minimises shipping errors, and allows the company to scale its positive environmental impact.

“For our mission to truly succeed, our operations have to be seamless,” Forbes explained. “ShipStation gives us the tools and provides us with a multi-carrier strategy to manage our orders and deliveries with precision, helping us achieve a 98%+ delivery fulfillment rate. That efficiency is crucial because it allows us to dedicate our energy to what matters most, expanding our sustainable product line and furthering our environmental mission.”

“We are incredibly proud to partner with a forward-thinking company like The Cheeky Panda,” said Matthew Trattles, VP of Product at ShipStation. “Our goal is to provide the operational backbone that allows entrepreneurs to thrive. It’s especially rewarding when our technology helps a business focused on a better, more sustainable future to grow and succeed.”

The collaboration between ShipStation and The Cheeky Panda is a powerful example of how purpose-driven brands can leverage technology, highlighting that with the right tools, businesses can achieve both sustainable impact and powerful growth.

About ShipStation

Every day, tens of thousands of ecommerce businesses rely on ShipStation to solve the day-to-day challenges of importing orders and processing shipments. Since 2011, ShipStation’s online shipping solution has helped businesses scale and deliver exceptional customer experiences—wherever they sell and however they ship. The multi-channel and multi-carrier platform offers over 400 integrations and partnerships with leading shopping carts, marketplaces, carriers, and fulfillment services, including USPS, UPS, FedEx, GlobalPost, Amazon, Shopify, and BigCommerce. ShipStation is a member of the Auctane family of companies and is headquartered in Austin, TX. For more information, visit www.shipstation.com 

About The Cheeky Panda

The Cheeky Panda creates sustainable tissue products from fast-growing bamboo as an alternative to traditional tree-based paper. On a mission to reduce deforestation, the company offers everyday essentials that are better for the planet and kinder to animals. Find out more https://uk.cheekypanda.com/