ShipStation 101: Branding, Part IV: Branded Delivery Emails

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October 28, 2016

 

Hooray! Your customer received their package as ordered and on time (maybe even ahead of schedule)! So that’s that, right? Nothing else to do. You have one happy customer.

Wrong, y’all! If that was the end of the story, this ShipStation 101 on branded delivery emails wouldn’t exist!

What Are Branded Delivery Emails?

Simply put, this email is automatically sent when the shipping carrier signals that the package has been delivered to your customer. Once the carrier marks it as delivered, we trigger the email.

That, by itself, is cool. But the delivery email can do more. Your customer already bought an item. They’ve already received a tracking email. But getting an email that the package has arrived? It’s a surefire way to make your customer feel more relaxed and reassured. Because if you’re like us, you were feverishly check the tracking status. And the delivery email alleviates some of that.

What Can You Do with Branded Delivery Emails?

As you’re learning, the contents of that email are up to you. We recommend pushing folks to your social media accounts. Give them a hashtag to use or ask them to tag you in a picture of them with their product. Make sure that if they go through that effort, you like it and share it—engage with it!

Include discounts, coupons, promos, etc. to get them back into your store! And that’s really the point, isn’t it? You want to drive your current customers to purchase again.

Use branded delivery emails to endear customers to your brand. Give them a reason to come back. If you interact with them in a way that’s consistent with your brand and human, you’ll create repeat customers.

Only One More to Go!

We hope you’ve enjoyed our tutorials on branded packing slips, branded shipping labels, and branded confirmation emails. Our final installment is up next: ShipStation 101: Branding, Part V: Branded Tracking Page!

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