ShipStation 101: Branding, Part V: Branded Tracking Page

Published on January 4, 2022
Written by
Filed under Shipping News
Read time 3 Minutes

Ah yes, the branded tracking page. This is ShipStation’s crown jewel when it comes to ecommerce branding. Remember back when we spoke about the tracking email? That’s where the branded tracking page is shared with your customers.

But let’s start at the beginning.

What is a Branded Tracking Page?

Whether you use our tracking emails or your marketplaces, the link to track the package will usually take your customer to the carrier page. And we all know who the page belongs to—the carrier has their logo, their name, their links, their everything all over that tracking page. Why? Because they know your customer is going to visit it multiple times.

The branded tracking page changes that workflow. Really, it mows that workflow down and builds a beautiful, branded mansion on top of it. Hence, you have another chance to connect to your customers. Thus, another chance to make them a repeat-buyer.

Why Should I Use It?

No more sending your customers away from your business to the carrier’s page. Instead, you’re sending them to a page featuring not just a map showing where their package currently is, but one with your logo, your website, and your social media pages. It even has your return policy and support contacts!

The branded tracking page is a way to make your business—no matter the size—look bigger and badder. And our users have given us some remarkable feedback on this feature. In fact, some of our sellers have said their customers compared them to Amazon. And it’s all due to the branded tracking page.

That’s all, folks!

Our ShipStation 101: Branding series has come to an end! If you’ve missed any of our previous installments, you can check them out here:

Do you have any other questions about branding? Let us know in the comments!

New call-to-action

Written by


I'm Joey, ShipStation's Content & Social Media Coordinator. I spent over a year on ShipStation's Support team which has given me great insight into our product and our customers. Outside of work, you'll find me writing, getting into one of Austin's great microbrews, or relaxing on a trail with my mutt.

Want to learn more about ShipStation?