Opening Keynote: Delivery as the Competitive Advantage in Ecommerce

About this session

Ecommerce has never been more competitive, and the brands pulling ahead aren’t just winning on product or price — they’re winning on operations. This keynote sets the stage for the day by making the case that delivery has shifted from a back-end cost center to a front-end growth driver. The brands that recognize that shift — and act on it — are the ones building lasting customer relationships and sustainable margins. With AI and automation reshaping what’s possible, the window to gain a real operational edge is open. But it won’t stay open forever.

Key Takeaways

• Why delivery is no longer a cost center — it’s a brand experience

• How Rent the Runway turned fulfillment complexity into customer loyalty

• Why the window for operational advantage is open now — and how to take it