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Custom Postcards That Scale With Your Operation
Custom postcards cut through inbox noise because they’re physical. A card on the counter lasts longer than an email in a promotions tab. The hard part isn’t the design—it’s the logistics. ShipStation keeps your postcard mailing workflows in sync with everyday fulfillment, helping you manage orders from all your sales channels in one place, use Rate Shopper to find the best rates across 200+ carriers, and keep campaigns going out on time without adding operational drag.
Connected to the platforms that power your business
Where custom post cards make a difference
Custom postcards keep your brand in hand, not lost in a feed. Pair smart targeting with simple shipping workflows, and you’ll reach customers at the right moment, with less manual work and fewer mistakes.
Reach more buyers without adding steps
Running custom postcard campaigns shouldn’t mean more manual work. ShipStation pulls order and address data into one view so you’re not bouncing between exports and spreadsheets. Filter by purchase date, channel, or product line, prep your batch, and move straight to postage.
Keep your brand consistent end to end
A postcard is a brand moment. So is the shipment that follows it. ShipStation helps you keep both tight with branded tracking pages and notifications for trackable shipments. Your logo, colors, and links show up where customers actually look, which helps your follow-up offer feel intentional, not random.
Scale campaigns without burning out your team
As your list grows, simple processes break. ShipStation is built for volume: batch label printing, automation rules, saved presets. Personalized postcard campaigns can scale without adding more manual work. Fewer clicks. More output.
Running custom postcards at scale
How to design custom postcards that actually convert?
Start with one goal per card. A first-purchase thank you reads differently than a VIP early-access invite, and trying to do both on one postcard dilutes the message. Keep the layout clean and the CTA impossible to miss. Once the design is locked, ShipStation helps you turn the plan into a repeatable workflow—addresses, order data, and campaign notes all tied to the send so nothing falls through the cracks.
Sending personalized postcards at scale
Personalization goes beyond a first name. Segment by SKU, channel, region, or last order date—then send the right version to the right group. ShipStation connects with Shopify, Amazon, Etsy, eBay, Walmart, BigCommerce, WooCommerce, and more, so your data stays current without manual imports. Need tighter coordination? Use the ShipStation API to pass campaign tags to your print partner and keep records clean on both ends.
Automate custom postcard mailing workflow
Rules beat reminders. Set them once—by list, weight, or destination—and let the system handle the rest. Batch print postage. Move on. Compare UPS®, USPS®, FedEx®, DHL Express, and GlobalPost™ for related shipments while keeping postcard mailing simple. Now you have a workflow your team can repeat every week without rethinking it.
