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Integrate Google With Your Shipping Software
Unlock more growth across Google with shipping data that pulls its weight. Connect Google to ShipStation—the ShipStation Google integration supports better delivery promises, clearer Merchant Center shipping settings, stronger quoted shipping speeds, and a smarter setup for shipping rates for eligible US merchants.
Key integration features
- Send shipment data to Google
- Improve estimated delivery dates
- Choose stores to include
- Set backup delivery times
- Protect customer details shared
About
Google helps shoppers discover products while they search online. For merchants, Google Merchant Center brings product, delivery, and returns details together so listings show clearer shipping information across Google surfaces.
When you connect Google with ShipStation, ShipStation regularly sends Google tracking history from the stores you select. Google uses that history, along with offer-level estimated delivery dates, to calculate shipping speeds. That gives Merchant Center shipping stronger inputs behind your delivery promises instead of relying on rough estimates alone.
You stay in control of which stores share data, and the shared tracking history leaves out names, street addresses, email addresses, and phone numbers. For eligible US-to-US shipments, better shipping data supports clearer shipping settings, stronger shopper trust, and better quoted shipping speeds on Google Search. It can also support badges like Free & Fast and Top Quality Store.
Why Google users choose ShipStation
Move beyond basic shipping tools with ShipStation
STEP 1
Open Account Settings, choose Integration Partners from the sidebar, then click Connect next to Google. Click Connect again to start linking Google Shipping Data to ShipStation.
STEP 2
Sign in to your Google Merchant Center account. Then select Show custom delivery times based on your carrier or partner, then choose your shipping data from partners.
STEP 3
Select ShipStation and follow the prompts to link the account. Set a backup delivery time, which is required, then click Next to configure the shipping rates charged to customers.
STEP 4
Go back to ShipStation and choose which store shipment data to send to Google. All stores are selected by default, so deselect any store you do not want included.
TESTIMONIAL
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FAQ
ShipStation Google FAQ for Google Merchant shipping
What is Google Merchant Center, and where does ShipStation fit in?
Google Merchant Center is where merchants manage the product and delivery details that appear across Google shopping surfaces. ShipStation fits into that workflow by sending shipment data from selected stores to Google Merchant Center. Google then uses past tracking history and offer-level estimated delivery dates to calculate shipping speeds.
How does ShipStation help with merchant center shipping?
ShipStation improves Merchant Center shipping by giving Google stronger fulfillment data. While connected, ShipStation regularly sends tracking history for selected stores, including parcel details, products, carriers, tracking numbers, postal codes, and fulfillment timestamps. That data helps Google calculate shipping speeds and support more accurate delivery promises.
Can ShipStation help me configure shipping settings in Google Merchant Center?
Yes. After you connect Google from Integration Partners in ShipStation, Google Merchant Center walks you through the setup. You select custom delivery times based on a carrier or partner, choose shipping data from partners, select ShipStation, set a required backup delivery time, and click Next to configure shipping rates charged to customers.
Which merchants can use Google Shipping Data with ShipStation?
This integration is for merchants that meet a few clear requirements. You need an active Google Merchant Center account, a US-based ShipStation account, ShipStation’s New Layout, and orders shipping from and to US-based addresses. You also need to define your Product IDs in Google Merchant Center so Google can match shipment data to products in your feed.
What data does ShipStation send to Google?
ShipStation sends tracking history for the stores you choose. That history includes:
- Shipped parcels
- Products inside those parcels
- Carriers and tracking numbers
- Origin and destination postal codes
- Key fulfillment timestamps
ShipStation initially sends 120 days of history, then continues sending updated history over time.
How do delivery promises and shipping rates affect visibility on Google Search?
Clear delivery promises help shoppers trust what they see before they click. Stronger quoted shipping speeds can support Google badges like Free & Fast and Top Quality Store, and stronger shipping data may improve prominence in Google ranking models. Shipping rates still matter, but better delivery data makes those offers more credible.
Does Google receive customer names or street addresses from ShipStation?
No. ShipStation does not send names, street addresses, email addresses, or phone numbers in tracking history shared with Google. That lets you improve shipping data quality for Google while protecting customer personal information.
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