Integrate Sellbrite With Your Shipping Software

Sellbrite handles the multichannel side of the job. It helps brands and retailers manage listings, inventory, and orders across channels from one interface. ShipStation picks up from there by turning those orders into a faster fulfillment workflow with label creation, automation, rate comparison, tracking, and returns.

Yes. You need an active Sellbrite account and the Username and Password generated inside Sellbrite for ShipStation authorization. For orders to import, they also need a Ship To address. Once those pieces are ready, you can connect the store and start pulling orders into ShipStation.

The setup follows a short flow.

• Log in to Sellbrite, go to Settings, click App Store, choose ShipStation, and generate your authorization Username and Password
• Log in to ShipStation and go to Account Settings
• Select Selling Channels > Store Setup, then click Connect a Store or Marketplace
• Choose Sellbrite, enter the generated Username and Password, click Test Connection, and then click Connect

After the connection is complete, the store settings page opens so you can adjust branding and customer notifications or save and close.

Yes. ShipStation sends Sellbrite the shipment status update, tracking number, carrier, service, and item information. That cuts out manual copy-paste and helps keep your post-purchase updates consistent across the order record. Carrier fee isn’t sent back with the shipment notification.

Yes. ShipStation imports item options, internal notes, notes from the buyer, total order weight, and item weights from Sellbrite. It also imports item images, customer email addresses, customer phone numbers, requested shipping methods, product stock locations, and Deliver By Date data. Your team gets the order context it needs without rebuilding it by hand.

Yes. Once Sellbrite orders are in ShipStation, you can use ShipStation returns tools as part of the same fulfillment workflow. That gives you one place to manage outbound shipping, tracking, and post-purchase service instead of splitting work across disconnected tools. It also makes it easier to create a smoother customer experience after delivery.

Here’s the bottom line: Sellbrite helps you organize selling, while ShipStation helps you ship at scale. ShipStation adds batch printing, automation rules, Rate Shopper, branded tracking, and returns tools that go far beyond basic fulfillment steps. Automation cuts clicks per order, helps teams create more labels per hour, and reduces shipping errors. That’s the payoff of pairing Sellbrite with a shipping workflow built for growth.