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Coggins Promotional Advertising consolidated 500+ customer accounts and three carriers onto ShipStation, cutting bulk order processing from 3-4 days down to minutes and saving over 60 hours per month in labor time.
When Brian Grenchik joined Coggins Promotional Advertising, Inc. nearly a decade ago as Warehouse Manager and Director of Fulfillment, the operation supported about 70 companies. Today, the company manages over 500 customer accounts with $30 million in inventory across its warehouse, shipping promotional items, apparel, and construction materials domestically and to countries around the world.
For five years, Coggins relied on Endicia alongside other platforms to handle its shipping needs. With just 1,200 shipments per month when Grenchik started in June of 2016, the company’s volume grew exponentially, eventually reaching 18,000 to 20,000 shipments per month. While previous platforms served the company well during its initial growth, the operation had evolved to require a more comprehensive solution.
As the business scaled, the operational challenges multiplied. The company managed more than 500 accounts across multiple carriers and disparate platforms. Manual, time-intensive workflows couldn’t keep pace with growth, and bulk orders required hours of individual label scanning and printing.
“We were doing it the old-school way,” Grenchik recalled. “Processing a bulk order of 1,500 identical items going to different locations would take us 3-4 days. Someone had to scan and process every single order individually.”
In May 2025, Coggins Promotional Advertising decided to consolidate its shipping operations on ShipStation’s unified platform.
The company sought a solution that could:
Rather than attempting an overnight transition, Coggins opted to migrate slowly and strategically. The implementation team from ShipStation worked closely with Grenchik and his staff to systematically move accounts, test integrations, and ensure the platform could handle the company’s unique multi-account fulfillment requirements.
“We started by putting in a few accounts to see how it worked with posting orders, tracking information, and all the functionality our previous systems provided,” Grenchik explained. “It took about a month of back and forth to get everything working right, and things slowly migrated over.”
The phased approach proved essential for an operation of this complexity. Once Coggins connected with their dedicated customer success manager a few weeks into the process, the remaining challenges were quickly resolved.
For businesses considering making the switch to ShipStation, Coggins’ experience demonstrates that a methodical, supported transition is entirely manageable—even with hundreds of accounts and high daily volumes. Key factors that made the migration successful:
Since implementing ShipStation, Coggins Promotional Advertising has processed over 65,000 shipments and fundamentally transformed its fulfillment workflow.
The bulk shipping feature alone has revolutionized how the team handles large orders. Orders that previously took 3-4 days to process now take 10-15 minutes.
“On Monday mornings, we can print 1,500 orders by 10:30 or 11 AM,” Grenchik said. “Before, that same batch would take until late Tuesday or Wednesday morning to finish. Now by noon, all the labels are printed and we’re ready to pack.”
The efficiency gains are substantial:
With over 500 companies and hundreds of carrier accounts consolidated into ShipStation, the team now enjoys unprecedented visibility and control.
The platform manages UPS, USPS, and FedEx shipments seamlessly, eliminating the need to jump between three separate systems. For Coggins, this means managing over 500 accounts across carriers—all from a unified dashboard that displays all shipments, with consistent workflows across all shipping accounts.
“Having everything under one umbrella is a game-changer,” Grenchik said. “We’re not jumping between three different stations trying to figure out which platform to use. Everyone gets the same information from the same place, and I can see all our shipments from my computer without having to go down to the warehouse.”
The enhanced reporting capabilities have unlocked insights that were previously impossible with fragmented systems.
“We see a lot more information now that we didn’t see before using multiple platforms,” Grenchik noted. “The reporting and visibility on the backend help us make better decisions and stay on top of our operations.”
The bottom line on efficiency
Grenchik’s recommendation to other companies considering ShipStation is straightforward:
“If you’re averaging any significant volume, it’s going to make your life easier. It’s a little bit to set up in the beginning, but in the long run, it’s going to make your company a lot more efficient. Training becomes easier because you’re shipping under one platform instead of multiple carriers and different shipping profiles. You can see all the information you need in one place.”
Reflecting on the transformation, Grenchik put it simply:
“Shipping the old-school way versus shipping on ShipStation is like night and day. You do it one way for so long and think it’s fine, then you find ShipStation and you’re like, ‘Why did I waste all those years?’ You can’t change the past, but you can change the future. I wish we would have done it years ago—we would have been much more efficient.”Brian Grenchik, Coggins Promotional Advertising, Warehouse Manager & Director of Fulfillment
“Shipping the old-school way versus shipping on ShipStation is like night and day. You do it one way for so long and think it’s fine, then you find ShipStation and you’re like, ‘Why did I waste all those years?’ You can’t change the past, but you can change the future. I wish we would have done it years ago—we would have been much more efficient.”
For Coggins Promotional Advertising, that efficiency has delivered more than just time savings—the ability to scale operations seamlessly, complete visibility across hundreds of accounts from a single dashboard, team empowerment to focus on higher-value work instead of manual repetitive tasks, and the confidence to grow without worrying about shipping bottlenecks.
Over 60 hours saved per month in labor time, with bulk orders that once took days now completed in minutes
More than 65,000 shipments processed since May 2025 implementation across UPS, FedEx, and USPS
Real-time visibility across all shipments, with comprehensive reporting that was impossible with previous fragmented systems
If your business is managing multiple carriers, growing rapidly, or spending too much time on manual shipping processes, ShipStation’s unified platform can help you achieve similar efficiency gains. Start Your Free Trial
With 500+ customer accounts spread across multiple carriers and platforms, Coggins Promotional Advertising spent 3-4 days processing bulk orders and lacked visibility into their growing 18,000+ monthly shipments.