Customer Story – Johnny Cupcakes!

Published on June 20, 2013
Written by
Filed under Case Studies
Read time 4 Minutes

We have amazing customers who sell great products, and we love to spotlight them in our blog. This month’s spotlight is Johnny Cupcakes.

Johnny Cupcakes' Warehouse Team

John Burke (middle), Bubba Bergeron (left), Cody McCann (right) | Warehouse Team
Click on the picture for the full, most amazing version


You certainly have a unique way of selling t-shirts; how’d you come upon it? For that matter, how did you guys get started?
The idea behind Johnny Cupcakes spawned from the various nicknames given to our founder/owner Johnny Earle (Mr. Cupcakes himself) at one of his previous jobs, “Johnny Appleseed”, “Johnny Cupcakes”, etcetera. We, of course, know which name stuck. The name Johnny Cupcakes was catchy and made people smile, so soon after Johnny was making t-shirts with that very moniker and sold them out of the trunk of his beat up old car. The positive and friendly nature of those shirts caught on quickly and here we are over 10 years later in need of software like ShipStation to help us keep things running smoothly.

Cupcake & Crossbones

One of the more basic looks for t-shirts from Johnny Cupcakes, but no less stylish.

How has ShipStation helped you with your business?
ShipStation has helped us consolidate any and all shipments that leave our warehouse. We sell our products online exclusively through our own website, but we also have an eBay vault for older, out-of-print items. The amount of time saved by utilizing ShipStation is dramatic, and we’re able to process more orders in a shorter period of time. It has also helped eliminate many headaches and frustrations we dealt with in our previous shipping systems.

What’s your favorite ShipStation feature?
We’d have to say the best part of ShipStation is the consolidation of everything and the ease in which you can fly through many orders. Having an interface that handles orders coming from various sources that allows you to then ship through any number of shipping partners is simply a dream come true. If you saw how we ran the warehouse before, you’d think we were masochists.


Johnny Cupcakes is an amazingly wonderful clothing store that “bakes” t-shirts for everyone to love and ogle (but not eat!) If anyone you know needs threads at all, get ’em a Johnny Cupcakes shirt!

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Written by


I'm Erika, the marketing manager for ShipStation. You'll find me on Twitter, Facebook, and the other areas of the ShipStation world. In my free time, I love playing & streaming video games, taking pictures of my cats, and doing other—generally nerdy—things. :)

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