Returns Season is Here
As the holiday season comes to an end, we get ready for the new year. But ecommerce merchants have one last bit of business to clear up before moving fully into the new year: Holiday Returns. As unpleasant as dealing with returns can be, there is a silver lining. Customers who experience a good returns process are more likely to shop from you again.
- Over half (51%) of consumers prefer the ease of in-home or self-service returns, entrusting their items to the courier or postal system. More shoppers are starting the returns process online, so it must be seamless.
- 44% of consumers say they’re less likely to shop with a brand if they offer a difficult returns experience. Offering an automated, simple way to return products can boost repeat purchases.
- Merchants who provide a way for customers to exchange their return for another like item instead of a refund see a 10% lift in their exchange rate.
If you’re evaluating new ways to optimize, automate, and lower the costs of your returns in the new year, consider linking your ShipStation account with Return Rabbit. This tool enables merchants to automate time-consuming tasks like fielding customer service calls, approving returns, recording return reasons, and generating labels–saving an average of 20 minutes per return. Plus, the average consumer returns experience rating is 9.6/10 with Return Rabbit!
To process holiday returns with ShipStation, sign up for a 30-day free trial!