We surveyed 600 online shoppers in the United States and over 2,000 worldwide to better understand how COVID-19 has impacted ecommerce consumer behavior and what retailers should plan for to keep up with the shift in expectations.
Key findings include:
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- Online spending is trending upward. 57% report that they feel more financially stable than they did a year ago - and more comfortable spending money.
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- 74% of consumers say they will prefer to shop online vs. in-store even after the COVID-19 pandemic is over. This is despite 83% saying in March 2020 that they planned to resume in-store shopping habits as soon as the outbreak passed.
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- 43% of consumers said they would be less likely to shop with brands that do not offer curbside pickup options indefinitely.
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- Over half say they expect brands to offer free shipping even after the pandemic is over.