Key integration features

  • Grow selected Mailchimp lists
  • Update subscriber purchase fields
  • Segment contacts by marketplace
  • Print labels in batches
  • Automate fulfillment workflows

About

Mailchimp is a marketing platform used by e-commerce brands, small businesses, nonprofits, professional services firms, and creators. It's known for email and SMS marketing, audience tools, templates, and automations that help businesses keep customers engaged.

The ShipStation Mailchimp connection turns order activity into cleaner marketing data. When new orders import into ShipStation, ShipStation automatically creates new email subscribers in the Mailchimp lists you choose. It also updates useful customer details tied to the latest purchase, including order value, order date, marketplace, store name, and location fields.

That gives you a simpler workflow across marketing and fulfillment. Your team spends less time moving customer data by hand, while ShipStation handles label creation, automation rules, batch printing, tracking, and returns from one place. You get better follow-up, better visibility, and more control as order volume grows.

Why Mailchimp users choose ShipStation

Turn orders into audiences

Every imported order can help grow your Mailchimp lists automatically. ShipStation creates new subscribers in the lists you select, so your team captures more post-purchase contacts without exporting files or updating lists by hand.

Segment by purchase source

ShipStation passes marketplace and store-name details into Mailchimp. That gives you cleaner audience segments for follow-up campaigns, re-engagement flows, and channel-specific messaging based on where each customer placed a recent order.

Keep customer details current

ShipStation updates subscriber fields like last order date, last order amount, city, state, ZIP code, and country code. Your team gets fresher purchase context for sharper campaigns and less list cleanup.

Scale without extra admin

As volume climbs, ShipStation keeps shipping organized with automation rules, batch printing, and carrier options in one dashboard. Mailchimp keeps pace with new subscriber data from imported orders, so growth doesn’t create more manual busywork.

How to

Setting up ShipStation and Mailchimp

STEP 1
In ShipStation, open Account Settings and select Integration Partners from the sidebar navigation. This takes you to the area where partner connections are managed.

STEP 2
Click the Mailchimp tile to open the connection screen. Then scroll to the bottom and click the green Log In to Mailchimp button.

STEP 3
Enter your Mailchimp username and password, click Log In, and then click Allow to authorize ShipStation. After that, you’ll be redirected back to ShipStation.

STEP 4
Select the Mailchimp lists you want updated when new orders are imported, then click Update Select Lists. From then on, new imported orders create subscribers in those selected lists.

TESTIMONIAL

Find the best rate for every shipment

Compare rates, delivery speeds, and services side-by-side for every order that comes in from Shopify, and let ShipStation pick the best option—with up to 90% discounted rates across 200+ carriers.

Rate shopper

Automatically select the best rate and service for every Shopify order, with no manual comparison.

Bring your own rates

Compare your negotiated carrier rates alongside ShipStation rates to get the best price.

LTL + freight

Quote and book LTL freight alongside parcel for bulk and wholesale Shopify orders.

ShipStation AI

Next-gen shipping intelligence

Built for forward-thinking brands that run fast and play to win. ShipStation AI handles the heavy lifting so you can stay light-years ahead of the competition.
  • SmartFill
  • Automated Order Creation
  • Universal AI Connect (MCP)
  • Batch Label Processing
  • Auto-PRO Retrieval
  • Dynamic Spot-Pricing Engine
  • Packing Recommendations
  • 24/7 Always-On

Award-winning technology and service

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FAQ

ShipStation Mailchimp FAQ for setup, subscribers, labels, and shipping

Frequently asked questions about setup, labels, rates, and returns

Yes. In ShipStation, go to Account Settings and select Integration Partners from the sidebar navigation. Click the Mailchimp tile, then click the green Log In to Mailchimp button. Enter your Mailchimp username and password, click Log In, and click Allow to authorize ShipStation. Then select the Mailchimp lists you want updated and click Update Select Lists.

When a new order imports into ShipStation, ShipStation automatically creates a new email subscriber in each Mailchimp list you selected during setup. It also creates or updates purchase-related subscriber data, so your marketing lists reflect the latest order information without manual entry.

ShipStation creates or updates several subscriber fields and groups inside Mailchimp. That includes:

  • Email address
  • First and last name
  • Last Order Date
  • Last Order Amount
  • Marketplace where the customer ordered
  • Store Name from last purchase
  • ZIP code
  • City
  • State
  • Country Code

That extra detail gives your team better context for segmentation and follow-up campaigns.

Yes. During setup, ShipStation lets you select the Mailchimp lists you want updated when new orders are imported. After you make your selections, click Update Select Lists to save them.

No. ShipStation does not create subscriber information in Mailchimp from historical customer information. It only creates subscriber data for customers on orders that import after you update your list selections.

Initial subscriber information may take several minutes to populate in your Mailchimp lists. That short delay only affects the initial population step, so give the integration a little time before checking results.

Mailchimp handles marketing. ShipStation handles fulfillment. Together, they give you a cleaner post-purchase flow.

With ShipStation, you can:

  • Manage orders in one dashboard
  • Print labels individually or with batch printing
  • Use automation rules to cut repetitive work
  • Compare shipping options across a broad carrier network
  • Keep customers informed with tracking updates
  • Run returns and exchanges in a branded experience

That means your marketing data stays fresh in Mailchimp while your shipping workflow stays fast and organized in ShipStation.