
Apps & Tools
Integrate Printful With Your Fulfillment Software
Build a stronger, more scalable fulfillment engine for your brand. Pair Printful and ShipStation to bring orders into one workflow, automate repetitive shipping steps, compare carrier options, and keep customer delivery experiences polished as you grow.
Key integration features
- Import orders from more channels
- Automate tags and order routing
- Compare carrier services side by side
- Split mixed-fulfillment orders faster
- Add insurance before printing labels
About
Printful is a print-on-demand and dropshipping company for sellers building branded product lines online. It's known for custom product creation, design tools, and on-demand fulfillment for store owners and marketplace sellers.
When you connect Printful to ShipStation, you get more control over what happens before an order goes out the door. ShipStation gives you one place to organize incoming orders, sort workflows, and keep fulfillment moving without bouncing between disconnected tools. That's especially useful when your business sells across more than one channel or mixes Printful orders with products you fulfill yourself.
ShipStation also expands the reach of your Printful workflow. Printful can retrieve orders from specific stores you've connected to ShipStation, including selling channels Printful doesn't integrate with directly, such as Squarespace, Etsy, eBay, Amazon, and PrestaShop. With automation rules, smarter carrier choice, batch printing, and branded post-purchase tools, you get a setup that saves your team time while giving your customers a cleaner delivery experience.
Why Printful users choose ShipStation
Move beyond basic fulfillment tools with ShipStation
STEP 1
In ShipStation, go to Account Settings, then Account, then API Settings. Select your API version and click Generate API Key to start the connection process.
STEP 2
Check the verification link sent to your user email address, then generate the keys again. Set the key expiration, generate the key, and copy the API Key and API Secret right away.
STEP 3
Sign in to Printful, go to the Stores page, create a new store, and choose ShipStation. Then open the section that asks for your API Key and API Secret.
STEP 4
Enter your ShipStation API Key and API Secret, click Connect, choose the ShipStation store to import orders from, and sync your products. Repeat the same process for any additional stores.
TESTIMONIAL
Find the best rate for every shipment
Compare rates, delivery speeds, and services side-by-side for every order that comes in from Shopify, and let ShipStation pick the best option—with up to 90% discounted rates across 200+ carriers.
ShipStation AI
Next-gen shipping intelligence
- SmartFill
- Automated Order Creation
- Universal AI Connect (MCP)
- Batch Label Processing
- Auto-PRO Retrieval
- Dynamic Spot-Pricing Engine
- Packing Recommendations
- 24/7 Always-On
Sign up for a free trial. No credit card required.
FAQ
ShipStation Printful FAQ for setup, orders, stores, and shipping
Can I connect Printful to ShipStation?
Yes. Printful connects to ShipStation through ShipStation API credentials. To set it up, you generate an API Key and API Secret in ShipStation, then enter both inside your Printful account when you create a ShipStation store connection.
Who can generate the ShipStation API key for the Printful connection?
Only the Account Owner can generate API keys. The Account Owner must verify their email to access the API Key Generator, and the key details appear in plain text only once, right after generation. After you leave the page, the keys are hidden from view in ShipStation. **Tip:** Copy and store both the API Key and API Secret securely as soon as they appear.
How do I connect Printful and ShipStation?
The setup follows a short sequence:
- In ShipStation, go to Account Settings, then Account, then API Settings
- Select your API version and click Generate API Key
- Verify your email, generate the keys again, and set the expiration
- In Printful, go to Stores, create a new store, choose ShipStation, and enter the API Key and API Secret
- Choose the ShipStation store you want to import orders from, then sync your products
What happens after I connect Printful and ShipStation?
After connection, Printful can retrieve orders from specific stores you’ve connected to ShipStation. Printful then prints and ships those orders straight to your customer under your brand. That gives you a cleaner handoff between order capture and fulfillment.
Can Printful use ShipStation for channels it doesn't support directly?
Yes. ShipStation allows Printful to retrieve orders from selling channels Printful doesn’t integrate with directly. Examples include Squarespace, Etsy, eBay, Amazon, and PrestaShop. That makes ShipStation a strong bridge when you want Printful in your workflow without limiting where you sell.
Can I connect more than one store to Printful through ShipStation?
Yes. During setup, you choose which ShipStation store Printful should import orders from, and you can repeat the same connection flow for additional stores. This gives you flexibility if your business runs more than one storefront or brand.
Can ShipStation handle orders that mix Printful items and self-fulfilled items?
Yes. ShipStation’s automation rules help manage workflows when some products go to an outside fulfillment provider and others ship from your own team. If an order contains both types, it must be split before it can be sent to fulfillment. ShipStation can identify those mixed orders, add a tag, and create an alert so your team catches them fast.
Can I add insurance before I create a label for a Printful order?
Yes. ShipStation lets you add insurance to shipments by choosing an option in the Insurance menu before you create the label. Available choices depend on your account home country, and carrier insurance is available for accounts with connected carriers. Adding insurance is useful when the shipment value exceeds the default coverage for the service you select.
Why do Printful sellers use ShipStation instead of keeping fulfillment workflows separate?
The biggest reason is control. ShipStation brings order management, automation, carrier choice, batch printing, and post-purchase tools into one place, so your team spends less time stitching workflows together. For Printful sellers, that matters even more when orders come from multiple channels or when fulfillment is split between Printful and your own operation.
*Rates are limited to shipping from the continental US only. These rates and discounts exclude shipment origins from Hawaii, Puerto Rico, and Alaska. Rates and any applicable discounts are subject to change at any time without notice.
Discounts are subject to minimum charges set forth in the FedEx Service Guide, which can be found at fedex.com.
†FedEx shipping discounts are off standard list rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums, minimums, accessorial charges, or special handling fees. Eligible services and discounts subject to change. For eligible FedEx® services and rates, call 1.800.GoFedEx (1.800.463.3339). See the applicable FedEx Service Guide for terms and conditions of service offers and money-back guarantee programs.*


