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EDDM® Postcards That Bring in Orders
Every Door Direct Mail® (EDDM) postcards can put your offer in the right neighborhoods, fast. When those homes turn into orders, ShipStation keeps your shipping moving from one dashboard, helping you manage orders from all your sales channels in one place, use Rate Shopper to find the best rates across 200+ carriers, and batch print labels—so your team can handle the spike without chaos or extra headcount.
Connected to the platforms that power your business
Keep EDDM campaigns running smoothly
Reach nearby buyers. Test offers by area. Stay consistent across channels. Pair direct mail with fast, accurate fulfillment so customers feel your brand from the moment they open the mailbox all the way through to the doorstep delivery experience.
Turn neighborhood awareness into trackable orders
EDDM postcards help you target routes, not lists, so you can market like a local while selling like a pro. When shoppers land on your site, ShipStation imports orders from Shopify, Amazon, Etsy, Walmart, and more—volume in one place, shipped with confidence, no tab-switching required.
Protect margin when volume jumps
A postcard drop can create a sudden rush. That’s the goal. ShipStation helps you keep costs in check with multi-carrier rate comparison and fast label creation, and you can use automation rules to pick services based on weight, destination, or delivery speed so margins stay intact even when order counts triple overnight.
Keep your brand front and center after the sale
Direct mail gets attention. Keeping it? That’s the hard part. ShipStation branded tracking pages and notifications reinforce your identity, not the carrier’s. Add a returns management portal and customers can self-serve exchanges without flooding your inbox with repetitive support tickets.
How EDDM postcard campaigns work
USPS EDDM postcard size requirements
Before bulk postcard printing starts, confirm USPS EDDM postcard size requirements with your print partner or USPS resources—size, thickness, and layout rules can affect acceptance and handling at the post office. Build your artwork with safe margins. Use readable fonts. Include a clean call to action that makes the next step obvious for whoever picks it up.
How to send EDDM postcards to local households
To run USPS Every Door Direct Mail, you’ll choose routes, prep artwork, and coordinate EDDM bulk mailing drop-off and documentation. Many businesses use an EDDM mailing service for the printing and mailing side while keeping fulfillment in-house. ShipStation fits the next step: import orders, tag campaigns, and print shipping labels in batches the moment your promo starts driving traffic.
Automate EDDM postcard mailing workflows with ShipStation
ShipStation won’t replace your postcard printer. It will replace the busywork that follows a successful drop. Use tags and views to build an EDDM mailing workflow your team can repeat every single time, and sync inventory across channels so you don’t oversell when demand rises faster than expected.
EDDM postcards FAQ
What does EDDM stand for?
Are EDDM postcards the same as bulk postcard mailing?
Do I need a mailing list for EDDM postcards?
How do EDDM postage rates work?
Can ShipStation manage direct mail campaign management?
What’s the best way to connect postcards to ecommerce fulfillment?
Is ShipStation useful if I also do USPS bulk mailing for other packages?
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