Connecting Amazon to ShipStation is simple once you know the setup path. Connect your Amazon Seller account in ShipStation, confirm a few store details, then let your orders sync into one queue for faster order fulfillment, tracking, and delivery. This guide covers the steps, the settings that matter, and the best ways to scale during peak season.

Connect Amazon in ShipStation with the right setup

To connect Amazon, open account settings in ShipStation, go to selling channels, choose store setup, then add Amazon as a marketplace. After you sign in and approve access, ShipStation can import merchant-fulfilled orders so you can manage every order from one place instead of jumping between tabs.

Use these steps:

  1. Log in to ShipStation.
  2. Open Account Settings.
  3. Select Selling Channels and then Store Setup.
  4. Click Connect a Store or Marketplace.
  5. Choose Amazon.
  6. Pick your Amazon order source country and product identifier.
  7. Click Connect and sign in.
  8. Approve access to your Amazon Seller data.

Once setup is done, Amazon FBM orders can flow into your orders queue automatically.

Check store details before you print labels

After the integration is live, review store details right away. This step helps prevent label issues later. It also gives you better control over order management, notification options, and how ShipStation handles pending orders during busy sales windows.

Focus on these settings:

  • Add and verify the email address Amazon requires for label creation.
  • Review branding and notification settings.
  • Decide how to handle pending, unpaid, or Prime orders.
  • Save your preferred import options.

This is also a good time to review privacy permissions and terms on both sides of the connection. Small setup checks now can save you time when orders start piling up.

Start fulfilling Amazon orders from one queue

Once Amazon is connected, fulfillment starts in the Awaiting Shipment queue. That’s where ShipStation helps you pick a carrier, compare rates, print labels, and send tracking updates without leaving the platform. For many sellers, this is where shipping gets much easier.

You can:

  • Review imported orders.
  • Compare UPS®, USPS®, FedEx®, and DHL Express rates side by side.
  • Print labels one by one or use batch printing.
  • Push tracking back to Amazon after shipment.
  • Choose carrier options that match speed, cost, or delivery needs.

Some Amazon sellers also use Amazon Buy Shipping as part of their workflow. Others connect their own carrier accounts and rate-shop across multiple carriers. If your business ships pallets too, ShipStation also supports LTL freight for US-based accounts.

ship with multiple carriers in year one
Nearly half of ShipStation merchants ship with two or more carriers in their first year, comparing rates to pick the best service.

Use integrations and resources to scale beyond Amazon

Amazon is often the first connection, not the last one. ShipStation works best when it becomes the center of your ecommerce order management across marketplaces, shopping carts, and shipping tools. That means fewer manual steps and a cleaner view of orders from all your selling channels.

As your business grows, you can connect channels like Shopify, eBay, Etsy, Walmart, WooCommerce, BigCommerce, Squarespace, Wix, PrestaShop, and TikTok Shop. You can also use the ShipStation API to build custom shipping API workflows, shipment updates, and rate retrieval.

Helpful resources include:

  • Setup guides for integrations
  • Developer resources for API work
  • Customer stories for real-world use cases
  • The community forum in the US for common workflow questions

For brands building a more global operation, ShipStation supports shipping to 250 countries and territories. That gives growing teams a global intelligent logistics platform with global reach, strong carrier options, and room to scale.

Having a single source, web-based platform for all sales channels that also allows us to use a hub for picking/packing and light production has been critical for our operational growth.

Steve Adams — VP, Green Gridiron
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Build rules for peak season, tracking, and inventory management

The fastest Amazon workflows rely on automation. Once orders sync in, ShipStation can help route them, tag them, and move them through fulfillment with fewer clicks. That matters most during peak season, when speed and accuracy are under pressure.

Common ways sellers use ShipStation include:

  • Split Amazon FBA and Amazon FBM orders by rule
  • Tag Amazon orders on import
  • Auto-pick a carrier by package weight
  • Apply package presets by SKU
  • Send branded tracking notifications
  • Use inventory management in the ShipStation interface to stay aligned across sales channels

If you sell on several marketplaces, this kind of setup helps you stay ready for volume spikes. It also gives customers clearer tracking, faster delivery updates, and a smoother post-purchase experience. Even better, the same workflow can support parcel shipping today and freight needs later.

Connect Amazon once and fulfill faster every day

Connecting Amazon to ShipStation gives you one place to manage orders, compare rates, print labels, and keep tracking updates moving. Start with the integration, fine-tune your setup, then add automation as volume grows. If you’re ready to bring Amazon, other marketplaces, and carriers into one workflow, start your free trial and see how ShipStation can support your next stage of growth.

Frequently asked questions about connecting Amazon to ShipStation and fulfilling orders

Connect your Amazon store to ShipStation, let your merchant-fulfilled orders import, then process them from the Awaiting Shipment queue. From there, you can choose a carrier, print labels, and send tracking details back to Amazon. This gives you one workflow for shipping instead of handling every step manually in separate systems.
Many sellers use Amazon Buy Shipping as part of their broader setup. Others use connected carrier accounts and compare rates inside ShipStation. The best option depends on your shipping rules, delivery goals, and marketplace requirements.
That depends on how the order is placed and fulfilled. In ShipStation, sellers can use order rules, shipment presets, and queue management to organize orders more clearly, but whether items ship together can also depend on stock, service level, and Amazon order conditions.
Yes. ShipStation supports a wide range of marketplaces and shopping carts, including Shopify, eBay, Etsy, Walmart, and TikTok Shop. Many sellers start with Amazon, then connect more channels to centralize order management and tracking in one place.
No. Most Amazon sellers can connect through the standard marketplace integration in account settings. ShipStation API is more useful when your business needs custom setup, app connections, or deeper automation beyond the normal store workflow.
Candace Barnette
Candace Barnette
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