Brand voice is a distinct verbal style that shows off our written personality. It remains consistent regardless of our tone, and works to establish a recognizable connection with our customers. As an established brand, we need to educate our customers on what we can do better than our competitors. Staying true to our voice throughout all of our communication is an easy way to nail this.

Brand tone adapts to when, where, and to whom we’re speaking. Think of brand voice as the roof over our office. Regardless of what’s inside, that roof stays put. The roof supports our office, but what’s happening inside changes depending on context, just like our tone.