4 Ways to Provide a Branded Shipping Experience for Your Customers

November 12, 2019

It’s essential to consistently connect your customers to your brand even when it comes to normalized processes like shipping. By branding your packing slips, shipping labels, confirmation emails, and tracking page, you are able to maintain your relationship with your customers.

From integrating your logo, adding social media links, customizing emails, CRM messaging, and more, ShipStation gives sellers an opportunity to create a more personalised and memorable delivery experience for their customers, at no additional cost.

About DS Smith ePack Partnership

For UK-based merchants, ShipStation has partnered with DS Smith ePack, a one-stop-shop for all ecommerce packaging needs. Whether you ship cosmetics, clothing, accessories, jewelry, home, garden, coffee, wine or beer, or subscription boxes, DS Smith ePack helps create the perfect packaging for your products. Together, ShipStation and DS Smith ePack bring top shipping software and branded packaging services to create a holistic shipping and delivery experience.

With DS Smith ePack you can custom print over 120 different box types, adding to the value perception of the product and of your brand as a whole. The best part is the order delivery only takes 5 business days to complete your personalized branded packaging.

With an added emphasis on sustainability, DS Smith ePack has committed to having over 90% recyclable materials and all prints use water-based ink. DS Smith plans to be a leader in sustainable packaging solutions.

Continue reading to learn all the ways ShipStation and DS Smith ePack enable you to customize and brand the shipping experience for your customers.

1. Branded Packing Slips and Shipping Labels

Branding your packing slips is a great way to add a personal touch to the package. You can brand the packing slip by adding your logo, social media handles, and even a coupon code in the footer. These small touches create stronger brand consistency and can incentivize your customer to return for another purchase with the coupon you provided in the footer.

Another way to add a personal touch is through the shipping label. Adding your logo and some label messages to the shipping label personalises the package and can make an impression by putting a smile on your customer’s face.

2. Branded Confirmation Emails

Treat the confirmation email less like a tracking email and more like a marketing opportunity. Give your one-time customer a reason to become a returning customer. 

Historically order confirmation and tracking emails have an open rate of 100% or higher, due to the fact that they are opened multiple times. Confirmation emails usually get viewed more by your customers than any other email you’ll send.

As transactional emails with social media links have a higher click-rate than those without, we recommend including links to your social media pages. Plus, it’s a great way to build your community by sharing your brand’s social home.

3. Branded Delivery Emails

The delivery email can do more for your brand than just simply signaling that the package has been delivered. Give your customers a reason to come back. Include discounts, coupons or promos to turn a first time customer into a returning customer. If you interact with them in a way that’s consistent with your brand but still personalized, you’ll create repeat customers.

Sending your customer a delivery email telling them that their package has arrived is a way to make your customers feel relaxed and reassured. 

We also recommend pushing your customer base to your social media accounts. Provide a hashtag or ask them to tag you in a picture of them with their product.

4. Branded Tracking Page

Traditionally, the Tracking Portal page is branded by the shipping carrier, but it doesn’t have to be this way. It’s wise to take advantage of branding a tracking page as your customer is going to frequently visit it. 

The branded tracking page is a way to make your business—no matter the size—look polished and established.

ShipStation and DS Smith ePack are empowering ecommerce companies to grow their businesses and deliver the best customer experience. From order and delivery management to the custom branded packaging that their products are shipped in, together we have your company fully covered. Click here to start your free 30 day trial!

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