Ecommerce Shipping BlogShipping BasicsRecommended Thermal Label Printers For Printing Shipping Labels

Recommended Thermal Label Printers For Printing Shipping Labels

Posted on July 21, 2021 by

ShipStation is all about efficiency. Which comes in handy as the holiday rush ramps up. This is the time of year to make order fulfillment as streamlined as possible. And one way to fulfill orders even more effortlessly is to invest in a shipping label printer such as a thermal label printer.

If you are looking for a recommendations on a laser printer to print on 8.5″ x 11″ paper, check out these great recommendations from The Wire Cutter and TechRadar.

What is a Thermal Label Printer?

Thermal printers use heat to transfer pigments onto a surface, such as shipping labels. These printers don’t utilize ink or toner like other printers. Instead, they use thermal paper for creating the images. You can even use fanfold labels instead of label rolls. Unlike label rolls, they feed directly into the printer to drive your cost per thermal label down even further!

Recommended Thermal Label Printers For Printing Postage

If you’re in the market for a new thermal printer, we’ve got a couple of suggestions: The DYMO LabelWriter 4XL, Rollo Thermal Printer, & Zebra ZD420. These are models we’ve either tested, used around the office to print labels, or have been praised by ShipStation customers. All three are a great desktop printer and work with both Windows or Mac computers and work with ShipStation Connect. Read about each model’s specs below.

dymo 4xl


DYMO LabelWriter 4XL Thermal Printer

The DYMO LabelWriter® 4XL is one of the highest-rated thermal label printer be ecommerce sellers. It’s simple to set up and, unlike most other label printers, label misalignment is not an issue that you will likely encounter. It produces crisp, clear thermal transfer labels every time.

DYMO 4XL Pros:

  • The most user-friendly thermal label printer that we recommend
  • Doesn’t require the occasional calibration many other models do to realign the labels.
  • DYMO 4XL print quality rivals that of the Zebra ZD series.

DYMO 4XL Cons:

  • Slowest label printing speed
  • Doesn’t support fan-fold labels
  • Is restricted to specific label rolls (must have perforations between each label)
  • Is sometimes mistaken for The DYMO 450. The DYMO 450 series, including the Twin Turbo, WILL NOT print 4″x6″ thermal transfer labels. Only the DYMO LabelWriter 4XL is able to.
zebra thermal label printer

Zebra ZD420 Direct Thermal Printer

The Zebra ZD420 is a workhorse of a printer. It is a bit pricier than the DYMO label maker, but it can be fine-tuned to print exactly to your preferences. It also is a bit more powerful and initiate print jobs more quickly. If you’re using something like Scan To Print, it can print out the labels as quickly as you can create them. If you are looking for something that can handle the pressure of printing thermal labels all day, the Zebra ZD420 may be the best thermal label printer for you. Unlike the other two models being reviewed, the ZD420 also supports wireless and bluetooth connectivity. (Note: Though Zebra no longer manufactures the GK series printers, they are still great printers that we also highly recommend.)

Zebra Thermal Label Printer Pros:

  • Quickest at sending print jobs to printer
  • Supports fanfold labels
  • Prints clearly at top speed, making it more ideal if you’re a high-volume seller

Zebra Thermal Label Printer Cons:

  • Zebra thermal printers tend to be more expensive (typically around $365)
  • More involved setup process
  • Standard Zebra driver is not ideal when printing shipping shipping labels on PC. We’ve found it works best with the third-party Seagull Scientific Driver
  • Currently, ShipStation doesn’t support the model’s wireless printing technology. You would need to use ShipStation Connect to accomplish this.

Rollo Thermal Label Printer

Rollo is the new kid in town and it’s ready to make a name for itself. Not only does this compact powerhouse cost less than the DYMO 4XL, it also supports fanfold labels! So unlike the DYMO, which requires very specific rolls of labels, you can feed a box of 4”x6” labels into your Rollo and get to printing.

Rollo Pros:

  • Compact size, about as big as a heavy-duty stapler
  • Supports fanfold labels
  • Print speeds that rival that of the Zebra GK series

Rollo Cons:

  • Lesser print quality than that of the Zebra or DYMO models (though still effective for scanning/readability)
  • NOT COMPATIBLE WITH SHIPSTATION CONNECT. Some customers have had success downloading this Chrome extension to function with cloud-printing apps like ShipStation Connect. However, it should not be expected to print without having to first download PDFs when using
  • Does not include an enclosure for the label spool or fanfold labels. Requires additional label container.
  • Is sometimes back-ordered, making you have to wait longer to receive unit

Side-By-Side Comparison


Rollo Thermal Label Heavy Duty Printer

DYMO LabelWriter 4XL

Zebra GK420 Thermal Printer

Labels Supported

Supports both rolled and Fanfold labels

Only supports DYMO-specific label rolls

Supports both rolled and Fanfold labels

Setup Difficulty

Fairly easy

Very easy

More detailed, but allows for greater customization

Print Speed

*Up to 150mm per second

88mm per second

127mm per second

Print Resolution

Max. Resolution

 203 dpi

Max. Resolution

300 dpi

Max. Resolution

208 dpi

Bottom Line

The Rollo printer is an affordable, dynamic option that gives you some flexibility offered by more higher-end printers, but has a lesser print quality than the other models in its price range. Not supported on ShipStation Connect.

The DYMO LabelWriter 4XL is the easiest of these label printers to set up, but is much more restrictive in terms of supported labels, which can be a turnoff for some buyers.

The Zebra GK420d is ideal if you want a more customizable printing experience, but is better suited for larger volume (50+ shipments a day).








Where to Buy





*Works best if kept under 100mm per second

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