Starting a Dropshipping Business

by
February 28, 2020

Starting a business can be expensive and labor-intensive. Dropshipping is a great option for anyone wanting to start a business from home with low overhead. Dropshipping is a strategy that lets businesses skip the overhead costs of production and sell products that are created, managed, and shipped by a third-party. This strategy allows you flexibility and convenience in where and how you sell. It also makes it easy to grow and scale your business as demand increases. While overhead costs may be low to start a dropshipping business, there is still a lot to consider before beginning. Significant time and effort are needed to create an effective brand and make the business a success. 

The Dropshipping Business Model

Dropshipping model: customer buys order from your store, you forward the order to the supplier and they fulfill/ship the item.

Here are 5 steps to start your dropshipping business: 

1. Choose a Niche 

Because of its low barriers to entry, dropshipping is extremely competitive and can often turn low profit margins. Selecting a niche market with higher prices and profit margins is necessary for smaller dropshipping businesses to make money when not selling at scale. Do some research and see what products people are searching for. Are these products readily available near to you or your potential customer base? If not, dropshipping may be a great way to get it to them. Differentiate your dropshipping business by creating a successful brand. Effective branding can create customer loyalty and provide added value to your business. 

2. Competitor Analysis 

If there are significant competitors in your market, assess their strengths and weaknesses. Are they local? Look at their products, website, and marketing content. What quality and price are they selling products for? Check out their social channels and see where they best reach and engage with customers. 

3. Find a Good Supplier 

Make a potential list of suppliers and categorize them by reviews, ratings, price, and reliability. Once you narrow down your list to 5-6 suppliers, contact each option to get more information about important decision factors. These include shipping costs and time, production time, and order quantity minimums and maximums. Request sample orders from suppliers that align with your prices and timelines. Once you receive samples and compare qualities, choose whichever supplier aligns with the quality you want to deliver to your customers. Consider not only the quality of the product, but of the shipping process and packaging as well. 

4. Build Your Website 

Your website should reflect your business’ brand and unique value proposition. With dropshipping, it’s always a likely possibility that someone else is selling the same exact product as you. An elevated brand and customer experience are what will set your business apart from the competition. To start, select the simplest, most logical domain name available for your site. Do some research to see where competitors sell or where your target market is buying online and choose the best selling channels for your products and customers. Consider a multichannel solution to reach a wider base of consumers. 

5. Optimize  

Once you begin implementing a marketing strategy, make sure to track the results of your work. Look at your engagement on social media and assess the return of your marketing efforts, both organic and paid. Solutions like Google Analytics can help you track the traffic on your site. Knowing how much traffic you get and where your traffic comes from can help inform better marketing decisions. Continue to monitor competitors and their pricing in order to keep your prices competitive. Stay up-to-date on the trends in your market, as customer demands and expectations are always changing. 

With dropshipping, the value of your business will depend on your brand, customer experience, and ability to consistently offer competitive pricing. Make sure you are willing to commit the time and resources needed to navigate the complexities of dropshipping and make your business a success. 

New call-to-action