How Wilderness Poets Ships Fresh, Organic Superfoods Nationwide with ShipStation

When Jenna Kuczynski thinks about shipping at Wilderness Poets, one word comes to mind: fresh. So fresh, in fact, that their organic nut butters are sometimes still warm in the jar when they leave the warehouse.

Since 2006, Wilderness Poets has been crafting raw, organic nut butters, trail mixes, and plant-based superfoods in their facility located in the mountain valley of Ashland, southern Oregon. The philosophy is simple yet powerful: thoughtfully source the world’s finest ingredients from farms they personally know, carefully craft products by hand in small batches, and create foods that contribute to healthy, active, and mindful lifestyles.

As a small, family-run operation, Wilderness Poets takes pride in caring for customers as individuals—and that extends to how they fulfill orders. Every week, the team ships over 300 packages directly from its production facility to customers across the country, including Alaska and Hawaii.

But a decade ago, getting those packages out the door was anything but simple.

When manual processes became a bottleneck

In Wilderness Poets’ early days, creating shipping labels meant logging into UPS.com and USPS.com separately for each order—a tedious, time-consuming process that became increasingly unsustainable as the company grew.

“Creating labels manually was exhausting and time-consuming,” Kuczynski said. “As we grew, we needed a better solution.”

The manual approach didn’t just drain hours from their day; it also consumed their time. It left no room for the rate comparison that could save money, no centralized view of orders across channels, and no automated way to keep customers informed about their shipments.

For a business built on care and craftsmanship, the shipping experience wasn’t meeting their standards.

A platform that organized everything in one place

Wilderness Poets found ShipStation over 10 years ago, and the difference was immediate.

“Once we set up our own UPS accounts, onboarding with ShipStation was a breeze,” Kuczynski explained. “So easy and intuitive!”

The platform brought together everything the team needed: orders from Shopify and Amazon flowed seamlessly into one view, rate shopping across carriers allowed for finding the best prices, and labels could be created with just a few clicks.

What Kuczynski appreciates most is how ShipStation handles the details that matter. Rate shopping ensures they’re getting competitive pricing on every shipment. Returns management provides customers with a seamless experience when they need it. And the tracking feature keeps everyone informed throughout the delivery journey.

“When we generate shipping labels, customers receive tracking information right away through ShipStation,” Kuczynski said. “It gives them confidence to shop with us, knowing that we ship their orders out so fast!”

The right carriers for the job

With ShipStation’s multi-carrier support, Wilderness Poets can select the most suitable service for each shipment. They rely on USPS for quick, affordable shipping across the country and turn to UPS when they need reliable tracking for heavier packages.

Supporting growth without adding complexity

For a small team committed to hand-crafting their products in micro-batches, efficiency isn’t just convenient—it’s essential. ShipStation has scaled alongside Wilderness Poets’ growth without requiring additional headcount or complicated processes.

“Using ShipStation is substantially quicker than our previous method of manually creating labels,” Kuczynski said.

The platform has become crucial to daily operations, connecting with all the printers in-house and handling everything from packing slip creation to automatic tracking updates. That infrastructure lets the Wilderness Poets team focus on what they do best: creating incredibly fresh organic nut butters, superfoods, nuts, seeds, and berries.

After more than a decade with ShipStation, Kuczynski’s recommendation is straightforward: “Download ShipStation now and save yourself from shipping headaches galore!”

Ready to save yourself from shipping headaches? Start your free ShipStation trial and see how easy multi-carrier shipping can be.