ShipStation is all about efficiency. Which comes in handy as the holiday rush ramps up. This is the time of year to make order fulfillment as streamlined as possible. And one way to fulfill orders even more effortlessly is to invest in a shipping label printer such as a thermal label printer.

If you are looking for a recommendation on a laser printer to print on 8.5″ x 11″ paper, check out these great recommendations from The Wire Cutter and TechRadar.

Why You Should Upgrade to a Thermal Printer

If you run an ecommerce business, printing labels is a big part of your day. Thermal printers free you from dealing with desktop printers, taping paper labels onto a box, or buying expensive integrated labels. Since they use heat to transfer pigments onto a surface instead of using ink, they can print much more quickly.

Check out the ShipStation Supplies store for products.

Three of the most commonly used and well-reviewed thermal printer manufacturers are the ProLabel Express Thermal Label Printer, the DYMO LabelWriter 5XL Thermal Label Printer, and the Zebra ZD220 Thermal Label Printer. They each have their own strengths, and there are areas where other models beat them out. These are models we’ve either tested, use around the office to print labels, or have been praised by ShipStation customers.

ProLabel Express vs DYMO 4XL vs Zebra ZD220 Comparison

ModelProLabel ExpressDYMO LabelWriter 5XLZebra ZD220
Labels SupportedStandard thermal labels (shipping, postage, office labels; wide compatibility)DYMO-branded labels only; supports shipping, barcode, warehouse, and mailing labels up to 4″ wideWide range of direct thermal labels (shipping, barcode, industrial labels; flexible media support)
Setup DifficultyEasy–moderate (plug-and-play, often bundle)Easy (guided setup, DYMO software, auto label detection)Moderate (more “industrial” setup, driver/config required)
Max Print Speed50 labels per minute53 labels per minute40 labels per minute
Print Resolution203 dpi300 dpi203 dpi
Bottom LineBest for simple shipping workflows. Affordable and flexible.Best for ease-of-use and sharp print quality—but locked into DYMO labels.Best for durability and scalability. More robust, but less beginner-friendly.
Where to BuyShipStation SuppliesShipStation SuppliesShipStation Supplies

These are the models that we either recommend or our customers do.

The ProLabel Express is practical and straightforward. If you just want reliable shipping labels without friction, this is the easiest “no drama” option. The DYMO LabelWriter 5XL is polished and user-friendly. It prints sharper and has helpful features, but the label lock-in is a real constraint. The Zebra ZD220 is built like a workhorse. It’s the most “serious” printer here—great for higher volume or warehouse use, but setup takes more effort. Ultimately, one of these three should be the right printer for you!

ProLabel Express Thermal Label Printer

The ProLabel Express is a practical, shipping-focused thermal printer designed for small businesses and e-commerce workflows. It integrates tightly with platforms like Stamps.com and ShipStation, and it supports a wide range of third-party label formats rather than locking you into a single ecosystem. With solid speed (around 5 inches per second) and standard 203 dpi resolution, it delivers reliable output for shipping labels without unnecessary complexity. In short, it’s built to “just work”—simple enough for everyday use, but capable of handling steady shipping volume.

ProLabel Express Pros:

  • The most user-friendly thermal label printer that we recommend
  • Doesn’t require the occasional calibration many other models do to realign the labels.
  • DYMO 4XL print quality rivals that of the Zebra ZD series.

ProLabel Express Cons:

  • Broad label compatibility (Zebra, DYMO-style, fanfold, rolls)
  • Good speed for small-to-mid volume shipping
  • Simple workflow, especially with shipping software
  • No ink or toner costs

DYMO LabelWriter 5XL Thermal Label Printer

The DYMO LabelWriter 5XL is a user-friendly desktop printer that prioritizes ease of use and print clarity. It stands out for its 300 dpi resolution, which produces sharper barcodes and text than most entry-level thermal printers. Setup is straightforward, and the software experience is polished, making it appealing for office environments or low-friction shipping setups. However, the major tradeoff is its closed ecosystem—recent models require DYMO-branded labels, which can increase long-term costs and limit flexibility.

DYMO LabelWriter 5XL Pros:

  • High print quality
  • Very easy setup and software experience
  • Compact and clean design
  • Good for office + light shipping use

DYMO LabelWriter 5XL Cons:

  • Locked into DYMO-branded labels
  • Higher ongoing label costs
  • Less flexible for scaling or mixed label types

Zebra ZD220 Thermal Label Printer

The Zebra ZD220 is an entry-level industrial printer built for durability and consistent performance in higher-volume environments. It uses a straightforward design with fewer frills but emphasizes reliability, compatibility, and long-term use. While it shares the same 203 dpi resolution as many basic printers, its strength lies in build quality and flexibility—it supports a wide range of media types and integrates easily into warehouse or logistics systems. Setup can take more effort, but once running, it’s stable and dependable.

Zebra ZD220 Pros:

  • Durable, industrial-grade construction
  • Wide label/media compatibility
  • Reliable for sustained or higher-volume use
  • Strong ecosystem for logistics and warehousing

Zebra ZD220 Cons:

  • More complex setup and configuration
  • Lower print resolution
  • Less beginner-friendly
  • Fewer “plug-and-play” conveniences

How ShipStation Makes Thermal Printers Better

Batch Shipping

Batch shipping with ShipStation lets you print up to 500 labels at once. With a good thermal printer, you can print all of your labels for a day at once.

ShipStation Connect?

ShipStation Connect is ShipStation’s cloud printing app. It allows you to print shipping labels directly from your computer to your printer without having to download or view the labels first. It can work from any device logged into ShipStation. So you can open ShipStation on a phone in Tokyo and print at your warehouse in Butte, Montana.

Sign up for a free ShipStation trial and start saving time and money on ecommerce printing today!

James Messer
James Messer

James Messer is a copywriter specializing in shipping, logistics, and ecommerce.