Cotopaxi is an outdoors company based in Salt Lake City, Utah. They specialize in backpacks, apparel, and camping equipment. They’re dedicated to promoting social good and are a certified B corporation, meaning they balance profit with mission. They give 1% of their annual revenue to charity. From combatting poverty, to distributing mosquito nets, to education initiatives, Cotopaxi has been able to focus less on their fulfillment and supply-chain management and instead focus on growing their business.
Beyond their philanthropy, something that makes Cotopaxi unique is that they use repurposed recyclable materials in their products—some of which are not typically found in backpacks, jackets, or tents. The composition of materials can vary from item to item. As a result, there is a special connection that a customer has to their purchase. This company philosophy has allowed Cotopaxi’s demand and customer base to grow. But growing and scaling a business isn’t as easy as buying more merchandise, particularly for such an ambitious company. And as they’ve grown, they’ve had new obstacles to overcome. Luckily, Cotopaxi has scaled smoothly. Here’s some of the ways their tech stack .
Many enterprise-level businesses have detailed tech stacks, and there is a need for high-level softwares to integrate and communicate as part of a larger solution seamlessly. Cotopaxi’s director of ops and data integrity, Sean Weinle, explains,
“A lot of it comes down to what we’re trying to do as a company and what works. You have to look at 2 things, you have your system for doing things, and you try and layer your business processes on top of that. But if the system doesn’t have those pieces in place natively, You may have to look for a separate system to do that. Netsuite does a good job of housing our financials and keeping the main brain of keeping our orders.”Sean Weinle, Cotopaxi’s Director of Ops and Data Integrity
While brands like Cotopaxi start out selling on Shopify and shipping on ShipStation, business needs scale beyond the tools native to selling channels and shipping softwares. Having Netsuite allowed Cotopaxi to centralize their reporting, inventory, and bookkeeping. When companies sell wholesale, retail, and direct to consumers online, adding a sophisticated ERP tool like Netsuite simplifies and streamlines the entire operation. This is similar to ShipStation how adding ShipStation helps brands grow.
ShipStation accommodates many different workflows. While some users use ShipStation for its entire suite of features, others grow and incorporate other softwares into their workflow. As Cotopaxi has scaled, their needs have changed. With more business comes the need to In addition to Netsuite, Cotopaxi has also expanded their picking processes to include Nova Module. ShipStation still stands at the finish line to tie everything together:
“We then use Nova Module to push the orders into ShipStation so that all the orders are in the box and ready to be weighed. It does the order evaluation of what’s quickest and/or what’s cheapest. Then the item is pretty much ready to be shipped out. Then we communicate that back to Netsuite, then back to Shopify that the items have shipped. It’s a nice flow despite going through all these systems. So ShipStation still fits in these systems.”Sean Weinle, Cotopaxi’s Director of Ops and Data Integrity
Some businesses need ShipStation’s inventory, branded tracking, and reporting. Others have scaled beyond a single solution for all of these features. However, ShipStation’s core feature—a streamlined solution for batch printing your labels—remains business-critical. As Cotopaxi has grown and incorporated more enterprise-specific tools and softwares such as Netsuite, ShipStation still fits nicely into their workflow. And as a company takes on each new challenge, it’s convenient to let your existing platforms grow with you.
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