ShipStation’s User Customer Story Featuring: Keto Chow
We have amazing users who sell great products, and we love to tell the stories about their business and how they use ShipStation. Today’s User Success Story comes from Keto Chow.
Chris Bair, President & Founder
Tell us the tale of how Keto Chow came to be.
Keto Chow came about because doing a Ketogenic diet can be pretty hard to figure out, especially in the beginning. What you can eat, what you can’t, getting enough electrolytes so you feel well, getting the nutrients you need, and the right macronutrient mix. When I started the keto lifestyle I did it all wrong and had to learn some painful lessons from my mistakes.
Switching between eating sugar and other refined carbohydrates to a ketogenic diet is the only change I’ve tried in my life that’s had a substantial and lasting change on my weight and health. More than anything, I want to help others do the same thing and fix their health.
The Keto Chow website provides a ton of information on keto, from what it is to how to use it to the benefits. What spurred you to be more like a resource than just a product?
That’s actually the fault of my Dad. He ran a small business and from what I saw, his main “marketing” strategy was: provide excellent information for free, help people out, and that will drive customers to you more than trying to trick them into buying from you with gimmicks. He still does this with his photography workshops and night time photography blog.
What ShipStation feature has improved your workflow the most?
Multi-channel order management (we still have our old shopping cart and planning on doing more stuff through Amazon).