Hi y’all! My sincerest apologies for the gap between roundups. A few weeks ago I managed to fracture all five metatarsals in my right foot (impressive, right?). Needless to say, things have been a little more hectic than usual.
While I unfortunately still have a shattered foot, I’ve at least gotten my calendar under control. And I can finally get back to writing the ShipStation Ecommerce Roundup!
Hope you like this week’s selection!
A smart search engine optimization (SEO) strategy is important for any brand. But for ecommerce brands, SEO is mission-critical. Because you’re not just competing against retail behemoths like Amazon and eBay. You’re also going up against hundreds, if not thousands, of stores just like yours. Discover a few ecommerce SEO fundamentals to help you reach the top of the search results.
Last month, I, along with 100 million of my fellow subscribers, started paying 20% more for Amazon Prime. And for many subscribers, that fee bump made the return no longer worth the investment. Here’s a thorough analysis of how Amazon Prime’s fee increase may impact membership.
Using a recipient’s first name was the be-all, end-all of email marketing personalization. Now it can actually look kind of spammy. So how can ecommerce brands effectively personalize emails? Product recommendations. But there’s a caveat: those recommendations can’t be generic. They must be based on that specific person’s behavior. Take a look at eMarketer’s rundown on email personalization.
Your online store is killing it. You’ve been in the black for months. Now it’s time to expand your reach. It’s time for Amazon! Well, maybe. Selling on the Amazon Marketplace can be a super effective way to grow your business. But it’s definitely not the best route for every ecommerce brand. Find out if selling on Amazon makes sense for you.
Maybe your ecommerce business has grown to the point where you need a legit distribution center (congrats!) Or maybe you’ve had a warehouse for a while, but it’s no longer meeting your needs. Either way, you’re looking at a complex (and likely quite expensive) project. See how to make sure you take the right approach to establishing a new fulfillment center.
Building customer loyalty goes way beyond product quality. Because plenty of brands can offer identical merchandise for the same price. You don’t just want to be the store a shopper buys from once. You want to be the store a shopper keeps coming back to, even if your competitors can offer a better deal. To create this kind of loyalty, you need to create a memorable customer experience. Here’s how.
Most shoppers have a short attention span. This means the number of clicks in the checkout process can be the difference between a completed purchase and an abandoned cart. To get shoppers from browsing to buying more quickly, PayPal recently launched Smart Payment Buttons. The new feature automatically displays the most relevant payment options for each individual customer. Learn more about the updated PayPal Checkout.