Start a Subscription Box and Turn Your Passion into Profits

Published on January 4, 2022
Written by
Filed under Selling Channels
Read time 6 Minutes

This blog was contributed by Chrystie Vachon from our partner Cratejoy. Chrystie is the Community Manager at Cratejoy, an all-in-one SAAS platform for subscription boxes. She is passionate about helping entrepreneurs build successful and scalable businesses.

Imagine being able to make a living doing something you love. Imagine waking up each day and finding new and interesting ways to delight the people who have the same interests you do.

Sounds pretty great, right? Well, that’s just a day in the life of a subscription box entrepreneur.

While subscription box commerce is not a new concept, the subscription box economy is still in its infancy. Introduced in 2010 by the likes of Birchbox, subscription box websites have reached an average of 21.1 million website visitors per month in 2017.

Typically, subscription boxes are catered to certain niches. There are boxes for baking, knitting, crafting, beauty, pets, and many more. The list goes on and on, but the point is that each of these boxes can coexist without being in competition with each other because they are all serving a unique niche. This means there is room for you to create a box and be successful in 2018.

If you are looking for a new way to earn money while doing what you love in 2018, here are four compelling reasons you should start your own subscription box.

1. The subscription box business is booming.

According to experts, the subscription box industry was a $5 billion industry in 2014. Since then, we’ve seen an explosion of new subscription services.

As of March of this year, more than 2,000 subscription box services exist in the U.S. And visits to subscription box websites have grown by over 3,000% in the last three years. This is largely due to the fact that consumers have fallen in love with the personalized experience and convenience that subscription boxes offer.

Wall Street is also taking subscription box businesses seriously: BarkBox, a monthly subscription box for dog owners, is rumored to be on the verge of an IPO or buyout. It’s also expected to generate over $250 million dollars in revenue in 2018. These numbers are proof that the subscription model is lucrative and here to stay.

2. You’ll be able to turn your passion into profits.

Starting a subscription box is a great way to monetize the things that you are passionate about. We’ve seen people like Ella Ozery from Barbella take her love of CrossFit and turn it into a successful subscription box. We’ve also seen Maureen Vazquez from Pipsticks take her love of quirky stickers and turn it into a subscription box empire.

Both of these women have been able to turn their hobby into a lucrative, full-time career. Now I don’t know about you, but being able to leave a boring 9-5 to run a subscription box business in a niche that I love is pretty compelling.

3. You don’t need a bunch of cash.

Did you know you can start a subscription box for under $500? What many individuals don’t know is that subscription boxes don’t require a large amount of capital to start. Some people may use Kickstarter or raise venture capital money to get started, but the majority of subscription box entrepreneurs bootstrap their businesses.

Many box merchants get the funds for their first box by running a pre-sale campaign. A pre-sale campaign consists of creating a website and taking orders before you have the product. Then, merchants use the money from the pre-sale orders to go out and buy the products to put in the box. Doing a pre-sale campaign allows you to control the number of subscribers you have and keep your costs down as you begin your business.

4. It’s relatively easy to start a subscription box.

Believe it or not, starting a subscription box of your own is not nearly as hard as you may think. A great idea, niche products, and a little marketing knowledge can go a long way when launching a subscription business.

You can use an all-in-one subscription box software platform like Cratejoy to set up a website for your company. Cratejoy handles all of your site design (you don’t even need to know how to code!), as well as the orders, billing, and shipping. All you have to do is curate the products for your box, and you are well on your way.

Now that we’ve convinced you to start your own subscription box this year, leave a comment below and let us know what kind of box that you’d like to start.

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