Watch Innovation Delivered
Missed the live event? Catch 40+ speakers across 20+ sessions sharing practical insights, product previews, and strategies you can use now.
Effortless returns and exchanges
Turn returns into revenue with effortless exchanges, a branded customer portal, and centralized tools that cut manual work and unify returns across every channel.
New features that fuel growth
Power growth at every stage of fulfillment. Our enhanced tools for inventory, returns, and analytics help you scale smarter—from order to outcome.
Who We Help
use cases
Products
Core Features
Featured Integrations
Integrations
Resources
Help Center
Allure Wedding saves significant time and money with ShipStation’s all-in-one shipping platform, enabling the brand to transform daily operations with automation, reduce carrier costs, manage returns more easily, maintain performance during peak seasons, and provide jewelry customers with a top-notch experience.
When Laura Lyons launched Allure Wedding Jewelry in 2014, she had a clear mission: give brides more choices.
“At the time, brides mostly only had choices at local bridal salons, which are limited and typically high-priced. I wanted to offer high quality accessories in a large variety of colors and styles at affordable prices,” Lyons explained.
With nearly a decade of ecommerce experience, Lyons knew the market potential was huge. What she didn’t anticipate was how quickly shipping would become her biggest operational challenge.
Success brought complications. As orders poured in from Shopify, Amazon, eBay, Etsy, and Faire, the excitement of growth was dampened by a growing operational bottleneck.
The challenge was simple but overwhelming: the enormous amount of time it would take to individually create labels.
Her existing setup couldn’t keep pace:
Wedding season peaks made the problem worse. Manual processes ate up hours each day without improving the customer experience.
The turning point came at a Miva Merchant event in Austin. The discovery happened organically.
“There were hosts from Miva talking about their platform and breakout sessions with Amazon and other ecommerce experts. ShipStation was one of the vendors set up with a table and info on their shipping software,” Lyons recalled.
At the event, she discovered ShipStation through another customer’s enthusiastic recommendation—the kind of authentic endorsement that gets attention.
“Another customer was raving about their platform. I looked into it further and saw it offered the features I needed at an affordable price,” Lyons said.
What caught Lyons’ attention was ShipStation’s comprehensive approach:
What could have been a complex transition turned into one of the smoothest onboarding experiences Lyons had encountered.
“It was as simple as integrating with my shopping cart software, adding funds and printing. Phone support was great if I had any questions along with online documentation,” Lyons explained.
The immediate results were clear:
ShipStation delivered far more than basic shipping. The platform became the operational backbone that enabled sustainable growth.
The automation capabilities transformed daily operations.
“With automations, I can set up rules that automatically apply to imported orders saving tons of time,” Lyons noted.
Automation rules handle everything from carrier selection to service level assignment, turning manual decisions into instant, consistent processes.
Rather than negotiating separate contracts with multiple carriers, ShipStation’s pre-negotiated rates provided immediate access to competitive pricing:
The carrier benefits were immediately clear.
“They allow you to use their UPS and GlobalPost carrier accounts, which saves tons of money! No more printing international labels through USPS—their GlobalPost solution cuts that cost by almost half and the packages arrive quicker,” Lyons said.
Automated email notifications keep customers informed throughout the shipping process, reducing support inquiries while building trust.
The customer satisfaction results speak for themselves.
“Consistently, I receive five-star reviews for customer service and on-time shipping and arrivals,” Lyons said.
For a wedding jewelry business, returns management can make or break customer relationships. Brides often need to see items in person, coordinate with wedding parties, or make last-minute changes. A clunky returns process can turn what should be a joyful experience into a stressful one.
ShipStation’s returns portal transformed how Allure Wedding Jewelry handles this critical customer touchpoint. The platform provides a professional experience that matches major retailers, giving customers confidence in their purchase decisions.
“Their newly released returns portal has the look and feel of top online stores. It’s easy to set up and provides your customers with a top-notch experience,” Lyons explained.
The portal allows customers to initiate returns independently, print labels, and track return status—all while maintaining the brand experience Lyons has carefully built. For a business where customer trust is paramount, having enterprise-level returns capabilities without enterprise-level complexity has been invaluable.
Multi-channel efficiency: Processes orders from 5+ marketplaces in one platformTime savings: Eliminates hours of daily manual work through automationCost reduction: Cuts international shipping costs by nearly 50%Customer satisfaction: Maintains 5-star ratings for shipping and servicePeak season ready: Handles volume spikes without operational stressTeam scalability: Supports multiple users working on-site and remotely
Wedding businesses face unique seasonal challenges. ShipStation’s infrastructure proved invaluable during critical periods.
Peak season performance became effortless: “ShipStation has supported me during peak periods by being able to create batch processing and allowing for multiple users both on site and off site to be able to process orders,” Lyons said.
The platform’s reliability during high-volume periods means Lyons can focus on what matters most—serving customers during their most important moments.
Ten years later, ShipStation has scaled alongside Allure Wedding Jewelry’s evolution. The comprehensive feature set supports nearly every aspect of fulfillment operations:
After a decade of partnership, three key factors make ShipStation irreplaceable:
When asked what she’d tell another company considering ShipStation, Lyons’ response captures the transformation perfectly.
“If you’re struggling with processing orders from multiple marketplaces and need a solution to streamline the process and funnel all of the orders into one platform, this is a great solution. It will keep all of your orders organized in one web based program and goes far beyond just printing a label,” Lyons said.
The value extends beyond basic functionality: “ShipStation is well thought-out to provide a complete shipping solution to their customers. It takes out the task of having to have your own accounts for all of these carriers. I can just select one of theirs and know I am getting the best rate,” she added.
For businesses navigating multi-channel growth, Allure Wedding Jewelry’s journey shows how the right shipping infrastructure becomes more than operational support—it becomes a competitive advantage that lets you focus on what matters most: growing your business and serving your customers.
“ShipStation is an all-in-one shipping solution that saves time and money. After 10 years, I can’t imagine running our business any other way,” said Lyons.
Join Lyons and thousands of other businesses who’ve eliminated shipping bottlenecks and accelerated growth with ShipStation. Get the same powerful automation, carrier discounts, and multi-channel integration that helped build a wedding jewelry empire.
Start your free 30-day trial—no credit card required.
See why 200,000+ businesses trust ShipStation to power their growth.
Allure Wedding Jewelry faced overwhelming manual label creation across multiple marketplaces—with slow bulk shipping software and zero automation eating up hours daily without improving customer experience.