People’s Choice Beef Jerky

How People’s Choice Beef Jerky scales premium fulfillment with a small team

For nearly a century, People’s Choice Beef Jerky has been perfecting the art of premium meat products. Founded in 1929, the family-owned business has built its reputation on quality ingredients, a handmade process, and an unwavering commitment to flavor.

Brian Bianchetti has the honor of being the fourth generation of his family to run the business. As CEO, he has carried forward the legacy his great-grandfather started nearly 100 years ago—but in an era where ecommerce and direct-to-consumer sales have become central to customer experience.

“We’ve always been a customer-focused, customer-obsessed company from the day that my great-grandfather started this business back in 1929,” Bianchetti said. “And today we sell ecommerce where shipping and logistics, getting our product to our customer is a foundational part of our customer experience.”

For People’s Choice, that means having the right shipping infrastructure in place. 

“ShipStation is a true partner in helping us get our product from our warehouse in Los Angeles to our customers, wherever they may be, across the United States,” Bianchetti said.

Growing with the right partner

People’s Choice Beef Jerky’s partnership with ShipStation goes back to 2015 with ShippingEasy. As the business grew and operations became more complex, the team needed a solution that could scale alongside them.

For a company with deep roots in traditional manufacturing, the transition to modern ecommerce fulfillment presented unique challenges. The team had successfully scaled and modernized the business, but the company needed technology partners that could multiply its impact.

When every team member counts

The reality of running a growing direct-to-consumer business is that efficiency becomes paramount—especially for lean operations. People’s Choice Beef Jerky ships over 500 orders daily from their Los Angeles warehouse with a fulfillment team of just 2-3 people.

“We’re still very much a small team,” Bianchetti said. “So we rely heavily on our partners and the software and automation tools that streamline our order picking, processing, and shipping. This really makes a difference and multiplies the impact of our small team in terms of doing what we do, which is making great jerky and connecting with our customers every day.”

The math is compelling: three people processing over 500 orders per day require seamless automation and intelligent tools that eliminate manual work. Without the right shipping infrastructure, scaling would require proportionally more staff—eating into margins and slowing growth.

ShipStation’s automation capabilities transformed what could have been an overwhelming workload into a manageable and efficient process, allowing the small team to focus on what they do best: crafting premium beef jerky.

Every dollar matters

For small businesses, profitability isn’t just important—it’s essential. People’s Choice Beef Jerky approaches operations with a pragmatic focus on cost management, understanding that sustainable growth requires smart financial decisions on every order.

“At the end of the day, for small businesses, cost and profit are huge because we’re very pragmatic business operators,” Bianchetti explained. “We know that you have to make money to be in business, and that’s what allows us to reach our customers.”

ShipStation’s Rate Shopper tool became a critical component of the company’s cost optimization strategy. The feature automatically identifies the most economical shipping option for each package—whether that saves $0.25 or several dollars per shipment.

Small savings, big impact

While individual shipping cost reductions might seem modest, they compound dramatically across hundreds of daily shipments. For a business shipping 500+ orders per day, even $0.50 in savings per order translates to over $90,000 in annual cost reductions.

“Those cost savings, which could be $0.25, could be several dollars, add up over the course of the year and allow us to take and reinvest back into our business for continued growth,” Bianchetti said.

This reinvestment cycle is what enables small businesses to compete and grow. Money saved on shipping becomes capital for product development, marketing, or customer experience improvements—all while maintaining the in-house fulfillment operation that gives People’s Choice Beef Jerky complete control over the customer experience.

Finding a true partnership

In a crowded market of shipping software options, People’s Choice Beef Jerky’s decade-long relationship with ShipStation products speaks to something more profound than transactional software selection. The company found a partner that listens and evolves in tandem with its business needs.

“You have a lot of options when it comes to shipping software and managing your shipping processes, but what you need to look for is a true partner and somebody who’s going to listen to what you need and deliver on those needs in a way that’s going to really help your business,” Bianchetti said.

His advice to other businesses considering shipping solutions reflects this partnership mindset: “Don’t just look at it as a transactional relationship. Look at it as you’re looking for a partner that’s going to help you with your shipping and help you grow your business.”

Building legacy, one order at a time

Nearly a century after its founding, People’s Choice Beef Jerky continues to uphold its legacy through exceptional craftsmanship and unwavering customer obsession. However, in the modern era, delivering on that promise requires technology partners who understand the unique challenges of small, growing businesses.

ShipStation has become an integral part of how the company fulfills its customer promise—processing over 500 daily orders with a lean team, optimizing costs on every shipment, and maintaining the control and quality that defines the People’s Choice brand.

For businesses balancing growth with operational efficiency, People’s Choice Beef Jerky’s story demonstrates how the right shipping partner becomes more than software—it becomes the infrastructure that enables small teams to compete at scale while preserving the values that built their business nearly 100 years ago.

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