Cheers! Ship Alcohol Globally with UPS



The global alcoholic beverage market is booming: expected to reach $1,594 billion by 2022, resulting in a compound annual growth rate of 2.1 percent increase from 2016 to 2022, according to Allied Market Research. Breaking it down further, the wine industry is predicted to reach $380 billion globally by 2022, and the global beer market is expected to grow to $688.4 billion by 2020.

Many wine, beer, and liquor merchants have understandably been hesitant to set up online spirit shops, due to the U.S. regulations for shipping alcohol. But, recent news that UPS will be expanding its global alcohol service means there’s never been a better time to sell beer, wine and spirits online.

UPS Expanding International Alcohol Service

On July 31, 2017, UPS reported that customers using UPS Express™ can ship alcohol directly to consumers in many new countries around the globe. In fact, according to the press release, “UPS is helping wineries reach consumers living in 24 of the top 35 wine importing countries and distilleries in nine of the top 25 spirit importing countries.”

Ship Alcohol Wine Bottle Delivery

Here’s the updated list of countries where alcohol can be delivered:

Countries That Accept B2C Alcohol Shipments*

Argentina Australia Austria Belgium
Bulgaria Canada China Cyprus
Czech Republic Denmark Dominican Republic Finland
France Greece Hong Kong Hungary
India Italy Japan Liechtenstein
Luxembourg Macau Malta Mexico
Monaco New Zealand Norway Philippines
Poland Portugal Romania Singapore
Slovenia South Africa South Korea Sweden
Switzerland Taiwan Thailand United Kingdom

 *See the UPS guide for restrictions by country.

The UPS Express shipping portfolio features three unique service levels: UPS Worldwide Express Plus™ for early morning delivery, UPS Express for midday delivery, and UPS Express Saver™ for end-of-day delivery.

Using ShipStation to Ship Alcohol

You can easily ship alcohol with ShipStation. The only requirements for the shipper is:

  • They must have contract signed with UPS that states they can ship and will ship alcohol
  • They must select “Adult Signature” as the delivery confirmation option

If you are a ShipStation customer and are using UPS to ship alcohol, you can integrate with UPS Paperless™ Invoice, which will streamline and simplify your paperwork since it lets you digitally transmit necessary information for the customs clearance process. And, you can also upload all of the required alcohol-related documentation to each country electronically.

Get the International Shipping Australia Guide

Alcohol Packaging Requirements

Before you start shipping alcohol, be sure your packaging meets the UPS requirements, including:

Inner packaging

UPS will accept molded Expanded Polystyrene (EPS) foam, a folded corrugated tray, or a molded fiber tray. For reference, these secure the bottles in the center of the package, keeping them away from the side walls.

If you choose to use molded pulp or die-cut corrugated inner packaging, confirm that it is pre-shipment tested by the manufacturer to meet ISTA or UPS Package Design and Test Lab procedure requirements.

Outer packaging

Of course, sturdy outer corrugated containers are also required. Make sure all closure flaps are sealed securely on top and bottom with pressure-sensitive tape.

For more details on proper packaging for alcohol shipments, visit the UPS international alcohol shipping guide.

Wine Packaging Shipment Box Ship Alcohol

With the alcohol industry expecting steady growth, coupled with the boom of ecommerce, it’s important for any current or aspiring liquor sellers to take a hard look at online opportunities. Expanding into new international markets through ecommerce will open up new and exciting revenue streams for your business.

With ShipStation, there’s no need to worry when shipping alcohol internationally. Our support center has a comprehensive international shipping guide when using our software. We offer a 30-day free trial of ShipStation with complete access to all its features. Want to start shipping alcohol? Get started with ShipStation:

Deliver a customer branded unboxing experience with ShipStation the best online shipping platform for your ecommerce business.