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The heat and lazy days of summer may be on your mind right now — not the holiday season. But fourth quarter is only a few months away, and now is the time to focus on making your website ready for the busiest selling season. Here are three ways to do that:
Your website should already be using responsive design, where the website responds to the device on which it’s displayed and shows information accordingly. Most eCommerce platforms, such as Shopify and BigCommerce, offer responsive design templates. You can learn more about responsive design here. Creating a site using responsive design doesn’t mean everything is perfect. Make sure to check out how your website looks on several devices, including iOS and Android phones, tablets and computers. Then input your website address into Google’s “Mobile-Friendly Test” site to find out if your site meets Google’s mobile-friendly standards. If it does, your site will be able to keep, or maybe even improve, its search engine ranking.
To find out how fast your pages are loading, free tools such as Google PageSpeed Insights and GTmetrix are helpful. There are several reasons why pages load slowly. You can check out all of the top issues here. The major culprit is images that are not optimized for quick page loading. To learn how to compress images for faster page loading, you can check out this excellent article from Practical eCommerce.
So take advantage of the summer’s slower pace to work on making your website stronger and faster. Doing so might just help you create Christmas in July!
Maria is a multifaceted writer and editor who is passionate about creating content that helps businesses succeed. When she's not writing, Maria can often be found in her garden tending to her plants.