Leveraging the ShipStation platform, Latika Body Essentials efficiently supports major influx of orders following its appearance on Good Morning America
AUSTIN, TEXAS – May 21, 2019- ShipStation, the world’s leading web-based e-commerce shipping solution, and partner Latika Body Essentials (Latika), an e-commerce retailer that provides plant-based, handmade oils, and bath and body products, today announced a 630% growth increase in Latika’s operations over the past five years. The growth comes in part as a result of the partnership, as Latika leveraged the shipping software as a way to consolidate and streamline internal processes. Initially utilizing ShipStation, Latika has since built its entire operations around the platform.
Latika began as a husband and wife duo offering state-of-the-art aromatherapeutic body essentials fully made with all natural ingredients. In February, 2019, the company received an invitation to appear on Good Morning America’s Deals and Steals segment. However, with the requirement of fulfilling all incoming orders within two days, Latika was under incredible pressure to streamline processes around everything from sorting inventory to manufacturing product to shipping packaging in order to successfully execute on the massive opportunity. Latika leveraged the ShipStation platform to consolidate channels and carriers and automate packaging and shipping workflows, enabling them to successfully fulfill all immediate orders and maintain effective processes that would allow them to continue to ship thousands of orders per day. Immediately following the segment, the company experienced rapid and unprecedented growth with an influx of more than 2,000 orders in a 24-hour window — 946% larger than the company’s most recent record order size.
With ShipStation in place, the company was able to quickly get its largest volume of drop shipping orders to date into the packaging and shipment process, ensuring every order not only went out on time, but was shipped with the best carrier at the most affordable rate. To support the sudden influx of orders, Latika also leveraged ShipStation’s automation capabilities, which allowed them to create custom “rules” to categorize and ship orders as they came in — all with the click of a button. Additionally, the company took advantage of ShipStation’s branded shipping and returns portal and email templates, allowing them to not only increase efficiencies and reduce customer service interactions, but ensure the best possible experience for its new pool of potential repeat customers. With a trusted shipping solution in place, Latika was able to reap the full rewards of its Good Morning America segment and can now focus on other areas of the business to sustain its recent growth.
“Streamlining as much as possible is key in running a complex e-commerce business,” said Erez Peled, co-founder and Chief Operating Officer at Latika. “We understood the potential impact of our recent Good Morning America appearance, but also knew that if we were unable to fulfill the orders quickly, it could create a lot of risk for the business. We have relied on ShipStation for the last five years, and truly could not have navigated this opportunity successfully without their support. Beyond the software, ShipStation has gone above and beyond to provide an exceptional level of client service and a commitment to helping us grow, going so far as to send someone from the support team onsite to help ensure everything was set up and ready to go in advance of the segment. We couldn’t ask for more.”
With nearly 300 partnerships, including 40 of today’s largest carriers, the ShipStation platform helps Latika and tens of thousands of e-commerce retailers around the globe solve the day-to-day challenges of processing and shipping large volumes of orders. Offering the ability to consolidate all orders into a single view, generate shipping labels, and automate carrier and order tracking information, the end-to-end process is seamless for both brands and their customers, with 24/7 support to ensure the solution is consistently meeting customer needs and scaling alongside the business.
“Having an effective end-to-end shipping process is essential for e-commerce retailers in today’s increasingly competitive landscape,” said John Kinny, General Manager at ShipStation. “Customer experience is top-of-mind now more than ever and can make or break brand loyalty for consumers. ShipStation offers a proprietary software platform, best-in-class customer support, and the largest partner network in the industry including more than 60 marketplaces to help brands succeed wherever they sell and however they ship. We are proud to be a long-time supporter of Latika and to be a part of their continued growth and success.”
For more information about ShipStation’s shipping software and how e-commerce retailers can solve daily challenges of managing orders and processing shipping, please visit https://www.shipstation.com/.
Every day, tens of thousands of e-commerce retailers rely on ShipStation to solve the day-to-day challenges of importing orders and processing shipments. The trusted leader in shipping software since its founding in 2011, ShipStation helps online sellers scale their businesses and deliver exceptional customer experiences, with an intuitive online solution that allows them to efficiently ship orders — wherever they sell and however they ship. The multi-channel and multi-carrier platform offers the most integrations of any e-commerce solution, with more than 300 partnerships with leading shopping carts, marketplaces, carriers, and fulfillment services, including FedEx, USPS, UPS, Amazon, Shopify, and BigCommerce. ShipStation is headquartered in Austin, TX and is a wholly-owned subsidiary of Stamps.com (Nasdaq: STMP). For more information, visit http://www.shipstation.com.
About Latika Body Essentials
The word Latika means “little plant” and we couldn’t have chosen a better name for our brand. We are a husband and wife duo who began our journey on a small scale and, over the years, have watched it grow and blossom into something spectacular and magical! At Latika, we don’t compromise on quality at any cost. Each of our products is carefully handmade in Austin, Texas. We love safe and natural ingredients and great formulas that work. Be it the delicate floral tones in our scents, the natural oils in our bath and body products or the environmentally-friendly packaging we use, we make sure all Latika goodies arrive at your doorstep crafted with honesty and trust. We proudly produce products that are SLS and paraben free, made in the USA, natural and handcrafted with love! Our products are gluten-free and many of them are vegan.