Expanding Into International Markets Part 3: Shipping, Delivery, and Returns

Published on October 13, 2022
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Filed under Shipping Basics
Read time 10 Minutes

Welcome to part 3 in our four part blog series, where we highlight what was covered in a recent webinar, which you can access on-demand.

The webinar was brought to you by experts from Lengow, Avalara, and of course, us here at ShipStation. Together, our three platforms can help you succeed in product feed management, cross-border duties and taxes, and shipping when expanding internationally.

Across this series, we explore the steps towards going global in new markets and essential business practices to consider. 

So far in the series we have covered: 

  • Deciding factors and choosing the right channels for international expansion
  • Key things to consider in local markets 

The future is here. Are you ready to go global?

Cross-border ecommerce is something to take advantage of. The future of your company’s growth often depends on it. Here are the key takeaways from our webinar speakers:

  • Research and know the market. When expanding internationally, it’s important to research and know your markets as well as you know your own. Choose the right channels for your brand and products, and take care to adapt to each and every one of them.
  • Be prepared and work in advance. Do things in advance, be prepared. The back-end of your business can be ugly sometimes. Ideally have your operations look as good as the front. Invest in technology, don’t leave things last minute when orders are piling up.
  • Automate tasks. Make things easier on yourself by automating tasks to help launch new channels quickly and easily. This will get your brand known across many markets.

Shipping, delivery and returns: what you need to know

Now it’s time to consider shipping, delivery and returns. ShipStation can help you navigate the challenges of international shipping to ensure a smooth process. In order to keep goods flowing freely across borders, you need to be aware of a few key things. 

International Commercial Terms & Duty Payments 

Before you make your first international sale, you’ll need to understand “Incoterms”, which stands for International Commercial Terms. These include Delivery Duty Unpaid (DDU), Duties at Place (DAP) and Delivery Duty Paid (DDP).

But what do they mean for your business, and the role you play as the seller?

Delivery Duty Unpaid (DDU) / Duties At Place (DAP)

These terms mean the same thing. They mean that import duties are not paid prior to arrival in the destination country. So the customer will have to pay them before it arrives at their address. As customs will hold on to their products until payments have been made, this could result in delays.

Delivery Duty Paid (DDP)

With the DDP shipping model, the seller pays all import duties before it gets to the buyer’s country. This can cost more, but it is generally faster than DDU, avoids issues like shipment abandonment and gives a better customer experience with no unexpected charges. ShipStation allows you to create easy DDP labels for international shipping. 

Whichever shipping model you use, be sure to communicate expectations to the carrier and customer clearly to ensure there aren’t any nasty surprises and to create a reliable and trustworthy brand message that drives loyalty. 

Shipping and delivery since the pandemic started

Since the coronavirus pandemic started, consumer expectations for shipping and delivery have changed.

Many now want more transparency and visibility prior to a purchase, and throughout the customer journey. And many are expecting multiple delivery options.

ShipStation’s recent global study, The Global Pulse: Ecommerce After COVID-19 found:

  • More than 85% of consumers stated the desire for full visibility into expected shipping timelines before making online purchases.
  • 72% of consumers say they expect retail stores to offer click and collect delivery options indefinitely.
  • 44% are less likely to shop with brands not offering curbside or pickup options after COVID-19.

Delivery times and methods 

As such, delivery offers a real opportunity for online retailers to differentiate themselves, as well as increase conversion rates and boost customer loyalty. And 66% of consumers choose an online store because of their delivery options alone.

What’s more, according to Tamebay’s shipping and delivery report:

  • 77% of global consumers have abandoned their purchase because they weren’t happy with the available shipping and delivery options
  • 39% have stopped shopping with a retailer simply due to a negative delivery experience
  • 29% feel that a branded package adds to the overall customer experience
  • 24% indicate that the personal feel of a branded package makes them want to buy from that retailer again
  • 34% would prefer more environmentally friendly shipping options with less packaging 

So delivery options matter.

You need to be offering multiple options for delivery at checkout. Generally speaking, online shoppers prefer home delivery but each country has its own preferences. Delivery to the workplace is more popular in Spain, for example. But another option is the ability to buy online and pick up in-store (BOPIS) or click-and-collect, which is popular in some countries like the UK and France.

All of that said, the same Tamebay report as above also found that 54% of consumers said their shipping expectations changed when ordering from an international brand. And of those, 73% said they are more flexible with the delivery timeline, and 30% are willing to pay more for shipping.

So consumers tend to be understanding and lenient with their expectations when ordering products internationally. 

Returns and refunds

Return shipping costs and restrictive return policies are key factors that result in a negative customer experience. Germany has a huge return culture where one in eight purchases are sent back, with consumers often buying products in multiple sizes and then simply returning the ones that don’t fit (with no cost to return).

Still, some companies are charging customers a return fee, which is not worth it when it can result in an even bigger cost to brand reputation! It’s just another opportunity for a potential bad experience. Try to alleviate this when selling internationally. 

How ShipStation can help with international shipping, delivery and returns 

ShipStation is a multichannel order and delivery management platform that allows you to create easy labels, shipping and returns. 

It supports businesses on their journey to international shipping through enabling them to configure international shipments, prepare packages for passage with the right documentation, print customs forms, and compare carriers — without headaches.

Connect everything in one platform. Gain complete control and insight into all of your orders at every stage of the fulfillment process, across all of your selling channels.

Manage inventory. Enjoy real-time insight into your inventory. View stock levels, set alerts, allocate stock, pick, pack and fulfil orders more efficiently. 

Use automation. To speed up processes, save time and money, and reduce human error. 
Use the platform when shipping internationally to: 
Configure international shipmentsUnderstand HS codes for your productsGenerate the right international shipping labels Create DDP labelsEnsure the right documentationPrint customs formsSelect the correct carrier serviceSimplify your returns process
Contact ShipStation to find out how it can help with your international expansion.

Watch the webinar on-demand, and stay tuned for our next post on cross-border logistics, customs, taxes and legislation 

Want to find out more about business practices to consider when expanding internationally? Access the free, on-demand webinar for a more detailed look.

Stay tuned for our final blog in this series, which goes through the key things to consider for cross-border logistics, customs, taxes and legislation → 

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Written by

Maria Fagerland

Maria is a multifaceted writer and editor who is passionate about creating content that helps businesses succeed. When she's not writing, Maria can often be found in her garden tending to her plants.

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